When hunting for OLED TV deals Black Friday, the Samsung S90H Series stands out as the best overall choice, balancing premium picture quality with aggressive pricing. For those prioritizing gaming performance, the LG C6 Series offers superior motion handling and refresh rates, while the LG B6 Series remains the most accessible entry point for budget-conscious shoppers. The main tradeoff you face is between peak brightness for bright rooms and deep contrast for dark home theaters. Continue reading for a full breakdown of these models to find the right fit for your living space and budget.
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Key Takeaways
- The Samsung S90H Series offers the best balance of QD-OLED brightness and Black Friday pricing, making it the strongest all-around contender for mixed-use living rooms.
- LG’s C-series remains the gold standard for gamers due to its four HDMI 2.1 ports, whereas Samsung often limits high-speed ports to two on mid-tier models.
- The LG B6 Series is the only model in this lineup that consistently drops into the true ‘deal’ price range, sacrificing some peak brightness for significant cost savings.
- Sony‘s A90K is the only pick here that prioritizes cinematic processing over gaming specs, making it poor value for competitive players but excellent for film enthusiasts.
- Size matters more than series tier for Black Friday; a discounted 77-inch mid-range model often delivers a better viewing experience than a full-price 55-inch flagship.
| Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F) |  | Best Big-Screen Deal Watch | Screen size: 77 inches | Series and model year: S84F, 2025 | Display and resolution: OLED, 4K | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model) |  | Best for PC Gaming | Screen size: 55 inches | Series and model year: S90H, 2026 | Display and resolution: OLED, 4K | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model) |  | Best Premium Large-Screen Pick | Screen size: 77 inches | Series and model year: S90H, 2026 | Display and resolution: OLED, 4K | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025) |  | Best for Wall-Mounted Home Theater | Screen size: 65 inches | Model year: 2025 | Display and resolution: OLED evo, 4K | VIEW ON AMAZON | See Our Full Breakdown |
| Sony 48-Inch A90K BRAVIA XR 4K HDR OLED Smart TV |  | Best Compact OLED | Screen size and model: 48 inches; XR-48A90K | Display and resolution: OLED, 4K | Processor and contrast: Cognitive Processor XR; XR OLED Contrast Pro | VIEW ON AMAZON | See Our Full Breakdown |
| LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) |  | Best for Gaming Performance | Screen size: 55 inches | Resolution: 4K Ultra HD | Display technology: OLED evo with Brightness Booster | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 65-Inch OLED S90F 4K Smart TV (2025) with NQ4 AI Gen3 Processor, Pro HDR+, Motion Xcelerator 144Hz, Alexa Built-in |  | Best for Large-Screen Motion | Screen size: 65 inches | Resolution: 4K (3840 x 2160) | Display technology: OLED | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 55-Inch Class OLED 4K S85D Series HDR Smart TV with Dolby Atmos and Object Tracking Sound Lite |  | Best for a Simple 55-Inch OLED Setup | Screen size: 55 inches | Resolution: 4K | Display technology: OLED | VIEW ON AMAZON | See Our Full Breakdown |
| LG 77-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & Vision |  | Best for Big-Screen Movie Nights | Screen size: 77 inches | Resolution: 4K | Display technology: OLED evo | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch OLED AI 4K B6 Series Smart TV (2026) |  | Best Value for a 65-Inch OLED | Screen size: 65 inches | Resolution: 4K (3840 x 2160) | Display technology: OLED | VIEW ON AMAZON | See Our Full Breakdown |
| LG 55-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision |  | Best 55-Inch All-Rounder | Screen size: 55 inches | Series: C5 | Display technology: OLED evo | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 65-Inch S90H Series OLED 4K Smart TV (2026) | | Best for Bright-Room Gaming | Screen size: 65 inches | Display technology: OLED | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 65-Inch Class S85H Series OLED 4K Smart TV (2026 Model) |  | Best Straightforward 65-Inch OLED | Screen size: 65 inches | Series: S85H | Model year: 2026 | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025) |  | Best for LG-Centric Gaming | Screen size: 65 inches | Display technology: OLED evo | Resolution: 4K UHD | VIEW ON AMAZON | See Our Full Breakdown |
| oled tv deals black friday | Screen size | Processor | Resolution | Display technology |
|---|---|---|---|---|
| Samsung 77-Inch Class OLED S84 | 77 inches | NQ4 AI Gen2 | — | — |
| Samsung 55-Inch Class S90H Ser | 55 inches | NQ4 AI Gen3 with 128 neural networks | — | — |
| Samsung 77-Inch Class S90H Ser | 77 inches | NQ4 AI Gen3 | — | — |
| LG 65-Inch OLED evo G5 Series | 65 inches | Alpha 11 AI Processor Gen2 | — | — |
| Sony 48-Inch A90K BRAVIA XR 4K | — | — | — | — |
| LG 55-Inch OLED evo AI 4K C6 S | 55 inches | Alpha 11 AI Processor Gen 3 | 4K Ultra HD | OLED evo with Brightness Booster |
| Samsung 65-Inch OLED S90F 4K S | 65 inches | NQ4 AI Gen3 | 4K (3840 x 2160) | OLED |
| Samsung 55-Inch Class OLED 4K | 55 inches | NQ4 AI Gen2 | 4K | OLED |
| LG 77-Inch Class OLED evo AI S | 77 inches | Alpha 9 AI Processor Gen8 | 4K | OLED evo |
| LG 65-Inch OLED AI 4K B6 Serie | 65 inches | a8 AI Processor 4K Gen3 | 4K (3840 x 2160) | OLED |
| LG 55-Inch Class OLED evo AI S | 55 inches | Alpha 9 AI Processor Gen8 | — | OLED evo |
| Samsung 65-Inch S90H Series OL | 65 inches | NQ4 AI Gen3 | 4K | OLED |
| Samsung 65-Inch Class S85H Ser | 65 inches | — | 4K | — |
| LG 65-Inch OLED evo AI 4K C5 S | 65 inches | Alpha 9 AI Gen8 | 4K UHD | OLED evo |
More Details on Our Top Picks
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
For Black Friday shoppers who want a 77-inch OLED without moving into Samsung’s more feature-packed S90H tier, the S84F is the size-first choice in this group. Its 4K self-lit pixels deliver deep contrast, while Pantone validation supports more natural-looking color; the 120Hz panel also suits sports and console gaming. Compared with the 77-inch Samsung S90H, this model gives up the newer Gen3 processor and its stated 165Hz gaming features, so PC gamers seeking the highest refresh rate should favor the S90H. The S84F’s top-firing speakers and Samsung TV Plus add convenience, but its full smart feature set requires a Samsung Account. I’d shortlist it when a large OLED screen matters more than the newest processing or gaming extras, then compare the actual Black Friday offers before choosing.
Pros:- 77-inch 4K OLED screen combines large-scale viewing with deep pixel-level contrast
- Pantone-validated color supports natural-looking skin tones
- 120Hz refresh rate handles sports and gaming smoothly
- Top-firing speakers and Samsung TV Plus add built-in entertainment options
Cons:- Does not list the S90H’s 165Hz gaming features or newer NQ4 AI Gen3 processor
- Full smart feature access requires a Samsung Account
- Picture quality depends partly on the source content
Best for: Viewers seeking a large 77-inch OLED for movies, sports, and 120Hz gaming who prefer a simpler feature set to the S90H’s newer gaming package.
Not ideal for: PC gamers targeting refresh rates above 120Hz, or shoppers who want full smart-TV features without a Samsung Account.
- Screen size:77 inches
- Series and model year:S84F, 2025
- Display and resolution:OLED, 4K
- Processor:NQ4 AI Gen2
- Refresh rate:120Hz
- HDR:OLED HDR
- Color validation:Pantone Validated
- Smart platform:Samsung TV Plus with 2,700+ free channels
Our verdict“Choose the S84F if a 77-inch OLED is your Black Friday priority and 120Hz performance is enough.”
Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The 55-inch Samsung S90H is the clearest pick here for a desk-adjacent or living-room PC gaming setup: its up-to-165Hz refresh rate, G-SYNC, and FreeSync Premium Pro support target smooth play with compatible hardware. The fine print matters for a Black Friday comparison: 4K at 165Hz applies to PC-connected games with a supported graphics card, not every source. Its Glare Free screen may also suit rooms where reflections distract, while NQ4 AI Gen3 processing can upscale lower-resolution material. Against the 77-inch S90H, this 55-inch version is easier to fit but gives up the larger viewing area. It also has OLED HDR+, whereas the provided details say the 42- and 48-inch variants use OLED HDR. I’d pick it for gaming features, not as the obvious choice for a cinematic, long-distance setup.
Pros:- Up-to-165Hz gaming support with NVIDIA G-SYNC and AMD FreeSync Premium Pro
- Glare Free OLED technology can reduce distracting reflections
- NQ4 AI Gen3 processor supports 4K upscaling and picture enhancement
- AI Motion Enhancer Pro targets blur in fast-moving content
Cons:- 4K 165Hz is limited to PC-connected games with a supported graphics card
- 55-inch screen is less suited to viewers seeking a large, room-filling picture
- Gaming benefits depend on compatible hardware and content
Best for: PC gamers with a compatible graphics card who want a 55-inch OLED with high-refresh-rate and variable-refresh-rate support.
Not ideal for: Buyers who mainly watch movies from across a large room, or console players expecting 4K 165Hz from every connected device.
- Screen size:55 inches
- Series and model year:S90H, 2026
- Display and resolution:OLED, 4K
- Processor:NQ4 AI Gen3 with 128 neural networks
- Refresh rate:Up to 165Hz; 4K 165Hz for PC-connected games with supported graphics card
- HDR:OLED HDR+; Auto HDR Remastering
- Gaming support:NVIDIA G-SYNC and AMD FreeSync Premium Pro
- Motion feature:AI Motion Enhancer Pro
Our verdict“Choose this S90H for a compatible PC gaming rig; pick the 77-inch S90H if screen size matters more than desk-friendly fit.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
This is the most feature-forward large-screen Samsung in the batch: the 77-inch OLED panel pairs HDR+ with Glare Free technology, and its NQ4 AI Gen3 processor handles upscaling and automatic HDR remastering. That combination makes it a stronger fit than the 77-inch S84F for buyers who want Samsung’s newer processing and the S90H gaming toolkit. The S90H also lists 165Hz Motion Xcelerator, G-SYNC, and FreeSync Premium Pro, though the provided specs do not spell out the 4K 165Hz condition for this 77-inch model, so I would verify the exact source and connection requirements before buying for PC gaming. Its large footprint and premium feature set make it less sensible for compact rooms or shoppers focused on a basic OLED viewing experience. For Black Friday, compare the discount against the 55-inch S90H if you can sit closer.
Pros:- 77-inch 4K OLED display with HDR+ and Glare Free technology
- NQ4 AI Gen3 processor supports picture and sound enhancement
- AI upscaling and Auto HDR Remastering can improve compatible lower-resolution or non-HDR content
- Lists Motion Xcelerator 165Hz, G-SYNC, and FreeSync Premium Pro
Cons:- Large screen requires substantial room and suitable viewing distance
- Advanced processing and gaming features may add complexity for casual viewers
- The supplied specs do not clarify the 4K 165Hz source and connection conditions for this size
Best for: Home-cinema shoppers with room for a 77-inch screen who want Samsung’s newer AI processing, reflection control, and advanced gaming features.
Not ideal for: Small-room buyers or shoppers who do not need a large screen, HDR remastering, and the S90H gaming feature set.
- Screen size:77 inches
- Series and model year:S90H, 2026
- Display and resolution:OLED, 4K
- Processor:NQ4 AI Gen3
- HDR:HDR+; Auto HDR Remastering
- Upscaling:4K AI Upscaling Pro
- Gaming features:Motion Xcelerator 165Hz, NVIDIA G-SYNC, AMD FreeSync Premium Pro
- Motion enhancement:AI Motion Enhancer Pro
Our verdict“Choose the 77-inch S90H over the S84F when you want a larger premium Samsung with newer processing and broader gaming features.”
LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025)
The LG G5 earns its place for buyers planning a more cinema-oriented setup, particularly a wall-mounted one. Brightness Booster Max is intended to give its OLED picture more brightness while retaining deep blacks, and Dolby Vision and Dolby Atmos bring support for popular movie formats. Compared with Samsung’s S90H models, the G5’s listed appeal is its Dolby Vision support and Re:New Wall Design rather than a stated 165Hz gaming mode; its 120Hz refresh rate and four HDMI 2.1 inputs still make it a capable gaming display. The 0.1ms response time is relevant to fast gameplay, though it does not by itself describe the full gaming experience. A premium feature set can make this a less compelling Black Friday choice if you mainly stream casual shows or do not plan to use the wall-mount design.
Pros:- Brightness Booster Max pairs brighter OLED viewing with deep blacks
- Dolby Vision and Dolby Atmos support suit compatible films and shows
- Four HDMI 2.1 inputs and 120Hz refresh rate support modern gaming setups
- Re:New Wall Design is built around a sleek wall-mounted presentation
Cons:- Does not list the 165Hz gaming feature found on the Samsung S90H models
- Premium positioning may be difficult to justify for basic streaming use
- Advanced features and settings may take time to tailor
Best for: Movie-focused buyers who want a 65-inch OLED with Dolby Vision, Dolby Atmos support, multiple HDMI 2.1 inputs, and a wall-mount-oriented design.
Not ideal for: Shoppers prioritizing a stated 165Hz PC gaming mode or those who will not use the G5’s wall-mounted design and cinema-focused features.
- Screen size:65 inches
- Model year:2025
- Display and resolution:OLED evo, 4K
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Refresh rate and response time:120Hz; 0.1ms
- Inputs:4 HDMI 2.1
- Platform and sound:webOS; Dolby Atmos
- Design:Re:New Wall Design
Our verdict“Choose the LG G5 if Dolby Vision and a clean wall-mounted home-theater setup matter more than Samsung’s listed 165Hz gaming features.”
Sony 48-Inch A90K BRAVIA XR 4K HDR OLED Smart TV
The Sony A90K is the compact-room alternative to the larger Samsung and LG sets here. At 48 inches, it can fit a bedroom, apartment living area, or gaming space where a 65- or 77-inch screen would dominate. Sony’s Cognitive Processor XR and XR OLED Contrast Pro are designed to shape contrast and color, while Acoustic Surface Audio+ uses the screen as part of the sound presentation and includes a built-in subwoofer. It also offers Dolby Vision and HDMI 2.1 features, including 4K/120, VRR, and ALLM. Compared with the 55-inch Samsung S90H, the A90K gives up the stated 165Hz gaming support and Glare Free technology, but it provides a smaller footprint and Google TV. Some listed entertainment features depend on specific apps or services, so I’d check compatibility before making them a deciding factor.
Pros:- 48-inch size fits rooms where larger OLED sets are impractical
- Dolby Vision, 4K/120, VRR, and ALLM support movies and gaming
- Acoustic Surface Audio+ and a built-in subwoofer provide screen-based sound
- Google TV includes Google Assistant and support for AirPlay 2
Cons:- Smaller viewing area than the 55-inch S90H and larger OLED options
- Does not list the S90H’s up-to-165Hz refresh-rate feature or Glare Free screen
- Some entertainment features depend on specific apps or services
Best for: Apartment, bedroom, or gaming-room buyers who want a compact 4K OLED with Dolby Vision, Google TV, and HDMI 2.1 gaming support.
Not ideal for: Shoppers who want a large shared-room screen, Glare Free technology, or the Samsung S90H’s stated up-to-165Hz gaming support.
- Screen size and model:48 inches; XR-48A90K
- Display and resolution:OLED, 4K
- Processor and contrast:Cognitive Processor XR; XR OLED Contrast Pro
- HDR formats:Dolby Vision; IMAX Enhanced
- Smart platform:Google TV with Google Assistant
- Gaming features:HDMI 2.1, 4K/120, VRR, ALLM
- Input lag:As low as 8.5 ms
- Audio:Acoustic Surface Audio+, Dolby Atmos, built-in subwoofer
Our verdict“Choose the A90K if you need a compact OLED with Sony picture processing and 4K/120 gaming, rather than a larger or higher-refresh-rate screen.”
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026)
I’d shortlist the 55-inch LG C6 for Black Friday if fast, responsive gaming matters as much as film picture quality. Its OLED evo panel pairs self-lit pixels with a Brightness Booster, while the Alpha 11 AI Processor Gen 3 handles picture and sound optimization. The standout gaming mix is 0.1 ms response time, up to 165Hz refresh, VRR, and both G-Sync and FreeSync support, backed by four HDMI 2.1 ports. Compared with the 65-inch LG B6, the C6 is smaller but offers a higher listed refresh ceiling and a more advanced processor. That makes it a better fit for gaming-focused buyers, not necessarily for viewers who want the biggest screen. Its 120Hz native rate is distinct from the up-to-165Hz figure, and smart features rely on internet access.
Pros:- OLED evo panel combines self-lit pixels with Brightness Booster.
- 0.1 ms response time and support for G-Sync, FreeSync Premium, and VRR.
- Four HDMI 2.1 ports accommodate multiple current-generation devices.
- Dolby Vision, Dolby Atmos, and webOS smart features are included.
Cons:- The 55-inch screen is smaller than the 65-inch Samsung S90F and LG B6 options.
- 165Hz is the maximum listed refresh rate; native refresh is 120Hz.
- Full access to LG Channels and on-demand services depends on internet access and may involve subscriptions.
Best for: Console and PC gamers seeking a 55-inch OLED with broad variable-refresh support and multiple HDMI 2.1 connections.
Not ideal for: Viewers prioritizing screen size over gaming features, or households that want to use smart services without an internet connection.
- Screen size:55 inches
- Resolution:4K Ultra HD
- Display technology:OLED evo with Brightness Booster
- Processor:Alpha 11 AI Processor Gen 3
- Refresh rate:Up to 165Hz; native 120Hz
- Response time:0.1 ms
- HDMI ports:4 HDMI 2.1
- Dimensions with stand:48.1 x 29.8 x 9.1 inches (W x H x D)
Our verdict“Choose the C6 if responsive gaming and OLED picture quality matter more to you than getting a larger screen.”
Samsung 65-Inch OLED S90F 4K Smart TV (2025) with NQ4 AI Gen3 Processor, Pro HDR+, Motion Xcelerator 144Hz, Alexa Built-in
The 65-inch Samsung S90F is a strong Black Friday candidate for buyers who want a roomy OLED for sports, streaming, and compatible PC gaming. Its 144Hz refresh rate with VRR supports smooth motion, while the NQ4 AI Gen3 processor upscales content and works to improve perceived brightness and contrast. That larger screen gives it a more immediate advantage over the 55-inch LG C6 for shared viewing, though the C6 lists a higher maximum refresh rate and broader named gaming-sync support. The S90F includes built-in Alexa and a 2.1-channel, 40W audio system with Dolby Atmos. The tradeoffs are practical: the 144Hz feature depends on a compatible PC GPU, and its roughly 50-pound weight and stated 149W power consumption call for planning around placement and use.
Pros:- 65-inch OLED screen offers more viewing area than the 55-inch options in this batch.
- 144Hz refresh rate and VRR support smooth motion with compatible equipment.
- NQ4 AI Gen3 processor provides content upscaling.
- Built-in Alexa and Dolby Atmos audio add convenient smart and sound features.
Cons:- The 144Hz capability requires a compatible PC GPU.
- At 49.6 pounds, installation and wall mounting may take extra planning.
- Listed power consumption is 149 watts.
Best for: Households seeking a 65-inch OLED for sports and entertainment, especially PC gamers with hardware that supports 144Hz.
Not ideal for: Buyers who need a lighter, lower-power TV or want to take advantage of 144Hz without a compatible PC graphics card.
- Screen size:65 inches
- Resolution:4K (3840 x 2160)
- Display technology:OLED
- Refresh rate:144Hz
- Processor:NQ4 AI Gen3
- HDR format:HDR10+
- Audio:2.1-channel, 40W, Dolby Atmos
- Weight:49.6 pounds
- Power consumption:149 watts
Our verdict“Pick the S90F if you want a 65-inch OLED with fast motion and have the setup to make use of its 144Hz gaming support.”
Samsung 55-Inch Class OLED 4K S85D Series HDR Smart TV with Dolby Atmos and Object Tracking Sound Lite
I’d look at the Samsung S85D for a straightforward 55-inch OLED setup centered on films and streaming rather than high-refresh gaming. It combines 4K OLED contrast with the NQ4 AI Gen2 processor, Dolby Atmos, and Object Tracking Sound Lite, plus Samsung’s Tizen OS. Compared with the 55-inch LG C6, the S85D’s supplied specs do not list a high refresh rate, HDMI 2.1 port count, or gaming-sync features, so the C6 is the clearer choice for gamers. The S85D instead emphasizes a contour design and sound features that can make everyday viewing feel more polished without requiring a separate audio system. Its 55-inch size may suit smaller rooms, but it offers less screen area than the 65-inch Samsung S90F, and the provided information doesn’t specify refresh rate or port details.
Pros:- 4K OLED panel delivers deep blacks and vivid color.
- NQ4 AI Gen2 processor supports AI upscaling.
- Dolby Atmos and Object Tracking Sound Lite are included.
- Contour design offers a distinct look for a 55-inch setup.
Cons:- The supplied product details do not specify a refresh rate or gaming-sync support.
- Its 55-inch screen provides less viewing area than the 65-inch Samsung S90F.
- HDMI port count and other connection details are not provided.
Best for: Viewers furnishing a smaller living room or bedroom who want OLED contrast, Tizen smart features, and built-in Dolby Atmos sound.
Not ideal for: Competitive gamers or buyers who need documented high refresh rates, VRR, or a specified set of HDMI 2.1 connections.
- Screen size:55 inches
- Resolution:4K
- Display technology:OLED
- HDR:OLED HDR
- Processor:NQ4 AI Gen2
- Operating system:Samsung Tizen OS
- Sound:Dolby Atmos and Object Tracking Sound Lite
- Design:Contour design with wave-inspired structure
Our verdict“Choose the S85D for a 55-inch OLED focused on streaming and built-in sound, not for a gaming setup that needs specified high-refresh features.”
LG 77-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & Vision
If Black Friday is your chance to move up to a true theater-scale screen, the 77-inch LG C5 makes a different case from the smaller TVs here: viewing area is its defining advantage. OLED self-lit pixels deliver deep blacks, while Brightness Booster and AI Super Upscaling are aimed at keeping a wide range of content vivid and clear on the large panel. Dolby Vision, Dolby Atmos, and Filmmaker Mode also suit a movie-focused setup. Compared with the 65-inch LG B6, the C5 gives you 12 more inches of screen and lists Brightness Booster, but the B6 supplies more detailed gaming information, including 120Hz and named G-Sync and FreeSync support. The C5’s size demands room and careful setup, and its listed HDR formats include HDR10 and Dolby Vision, not a specified refresh rate.
Pros:- 77-inch OLED screen creates a more expansive movie-watching setup than the 55- and 65-inch options here.
- Brightness Booster and AI Super Upscaling are designed to improve image presentation.
- Dolby Vision and Dolby Atmos support immersive film and TV playback.
- Filmmaker Mode offers a viewing option intended to preserve a film’s original presentation.
Cons:- The 77-inch size requires substantial room space and setup planning.
- Refresh rate and gaming-sync specifications are not provided.
- The listed HDR information names HDR10 and Dolby Vision, rather than multiple specified HDR formats.
Best for: Movie-focused households with a large viewing room that want a 77-inch OLED and Dolby Vision support.
Not ideal for: Small-room buyers, shoppers who need a specified refresh rate and gaming-sync features, or anyone who cannot accommodate a large screen.
- Screen size:77 inches
- Resolution:4K
- Display technology:OLED evo
- Processor:Alpha 9 AI Processor Gen8
- HDR formats:HDR10 and Dolby Vision
- Audio:Dolby Atmos
- Picture features:AI Super Upscaling, Brightness Booster, Filmmaker Mode
- Voice assistant:Alexa built-in
Our verdict“Choose the C5 if a large, movie-first OLED screen matters more than compact placement or clearly listed gaming specifications.”
LG 65-Inch OLED AI 4K B6 Series Smart TV (2026)
For a Black Friday buyer who wants a 65-inch OLED without prioritizing the C6’s higher refresh ceiling, the LG B6 looks like the practical middle ground. Its self-lit pixels provide OLED black levels, while the a8 AI Processor 4K Gen3 handles picture and sound optimization. The feature set still covers 120Hz gaming, 0.1 ms response time, VRR, G-Sync, and FreeSync Premium, plus Dolby Vision and Dolby Atmos. Compared with the 65-inch Samsung S90F, the B6 lists broader named gaming-sync compatibility and Dolby Vision; the Samsung lists 144Hz and HDR10+. The B6’s tradeoff is that it lacks the OLED evo branding and Brightness Booster called out on the 55-inch LG C6, and OLED use calls for care around long-term static images.
Pros:- 65-inch OLED screen delivers deep blacks and vivid color.
- 120Hz refresh, 0.1 ms response, VRR, G-Sync, and FreeSync Premium support gaming.
- Four HDMI 2.1 ports provide connections for multiple devices.
- Dolby Vision, Dolby Atmos, Filmmaker Mode, and webOS smart features are included.
Cons:- Does not list OLED evo or Brightness Booster, unlike the LG C6.
- At 120Hz, it has a lower listed maximum refresh rate than the Samsung S90F’s 144Hz.
- OLED panels can be vulnerable to burn-in over time with persistent static content.
Best for: Families and gamers who want a 65-inch OLED with 120Hz gaming support, Dolby Vision, and a full set of HDMI 2.1 ports.
Not ideal for: Buyers seeking a smaller screen, the C6’s OLED evo Brightness Booster, or a higher specified refresh ceiling for compatible PC gaming.
- Screen size:65 inches
- Resolution:4K (3840 x 2160)
- Display technology:OLED
- Processor:a8 AI Processor 4K Gen3
- Refresh rate:120Hz
- HDR formats:Dolby Vision, HDR10, HLG
- HDMI ports:4 HDMI 2.1
- Audio:Dolby Atmos and optical
- Weight:38.1 pounds
Our verdict“Choose the B6 if you want a 65-inch OLED with strong gaming and movie features without needing the LG C6’s higher refresh ceiling.”
LG 55-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
For Black Friday shoppers who want a capable OLED without moving up to a 65-inch screen, this 55-inch LG C5 balances picture features and room-friendly sizing. Its OLED evo panel, Brightness Booster, and perfect black levels suit both dim movie nights and brighter everyday viewing, while Dolby Vision support gives compatible films a richer HDR presentation. Compared with the 65-inch LG C5, this version takes up less wall space but gives up screen size; compared with the Samsung S90H, it has a lower stated PC gaming ceiling, but adds Dolby Vision and Filmmaker Mode. AI upscaling can help older or lower-resolution video look cleaner, though picture settings may take some adjustment. It is a strong shortlist option when a Black Friday deal brings it within reach, but its premium feature set may be more than casual viewers need.
Pros:- OLED evo delivers deep blacks and vivid color
- Brightness Booster supports viewing in brighter rooms
- Dolby Vision, Dolby Atmos, and Filmmaker Mode suit movie watching
- AI Super Upscaling can improve the appearance of lower-resolution content
Cons:- 55-inch screen may feel small for a large viewing room
- Premium picture and sound features may be unnecessary for casual TV watching
- The listed features require some setup to tailor the picture and sound
Best for: Movie and streaming viewers who want OLED picture quality and Dolby Vision in a 55-inch room setup.
Not ideal for: Buyers prioritizing a 65-inch screen or the highest specified PC gaming refresh rate; the larger LG C5 and Samsung S90H are better matches.
- Screen size:55 inches
- Series:C5
- Display technology:OLED evo
- Processor:Alpha 9 AI Processor Gen8
- HDR formats:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Picture features:AI Super Upscaling, Brightness Booster, Filmmaker Mode
- Built-in assistant:Alexa
Our verdict“Choose this 55-inch C5 if you want a feature-rich OLED for movies in a smaller room, rather than the bigger screen or gaming emphasis of the 65-inch alternatives.”
Samsung 65-Inch S90H Series OLED 4K Smart TV (2026)
The Samsung S90H is the gaming-led pick here for buyers who want a large OLED in a room where reflections and fast motion matter. Its glare-free panel and listed peak brightness of up to 2000 nits aim to keep highlights visible, while its 165Hz PC gaming support, G-SYNC, and FreeSync Premium Pro target smooth play with compatible systems. That refresh rate is a distinct advantage over the LG 65-inch C5, which is specified at up to 144Hz; the LG, however, supports Dolby Vision, while this Samsung lists HDR10+ instead. The S90H also includes Dolby Atmos-enabled 2.1-channel speakers, reducing the need to add audio gear immediately. Its 65-inch size and 45-pound weight with stand call for a suitable cabinet or careful mounting, and the listed 141-watt power consumption may matter to energy-conscious households.
Pros:- Glare-free OLED panel is suited to rooms with reflections
- Up to 165Hz PC gaming support with G-SYNC and FreeSync Premium Pro
- NQ4 AI Gen3 processor handles 4K upscaling
- Built-in 2.1-channel Dolby Atmos-enabled audio
Cons:- 45-pound weight with stand can make installation and repositioning harder
- Supports HDR10+ rather than Dolby Vision
- Listed power consumption is 141 watts
Best for: PC and console gamers who want a 65-inch OLED with glare control, high refresh support, and variable-refresh-rate compatibility.
Not ideal for: Viewers who specifically want Dolby Vision, a lighter TV to handle during installation, or a lower-power option.
- Screen size:65 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:120Hz native; up to 165Hz for PC gaming
- Maximum brightness:Up to 2000 nits
- HDR format:HDR10+
- Processor:NQ4 AI Gen3
- Audio:2.1-channel surround, Dolby Atmos-enabled, 40 watts
- Operating system:Tizen
Our verdict“Pick the S90H for a bright-room gaming setup where its glare handling and 165Hz PC support matter more than Dolby Vision or easier installation.”
Samsung 65-Inch Class S85H Series OLED 4K Smart TV (2026 Model)
The S85H is the simpler 65-inch OLED choice in this group: its listing highlights 4K OLED, AI upscaling, HDR, and gaming features without the S90H’s detailed glare-free panel, brightness figure, or 165Hz PC specification. That makes it a reasonable Black Friday candidate for buyers who want a large-screen OLED and are less focused on pinning down every gaming spec before choosing. Its AI upscaling is intended to sharpen non-4K material, and Pantone validation speaks to color accuracy. Compared with the Samsung S90H, though, the available information gives less certainty about peak brightness, refresh rate, and built-in audio; compared with the LG 65-inch C5, it also lacks listed Dolby Vision and detailed connectivity. I would check the exact gaming and sound specifications before buying, especially if those features will shape everyday use.
Pros:- 65-inch 4K OLED display offers a large-screen format with deep blacks
- AI upscaling is included for lower-resolution content
- Pantone validation is a listed color feature
- Gaming Pack and low-latency gaming features are identified in the product information
Cons:- The supplied specifications do not state a refresh rate
- Sound features are not detailed in the product information
- HDR formats and connectivity details are not specified
Best for: Shoppers seeking a 65-inch OLED for mixed TV viewing and gaming who do not need highly specified gaming or audio features.
Not ideal for: Buyers who need confirmed refresh-rate details, Dolby Vision, or clear information about built-in sound before choosing.
- Screen size:65 inches
- Series:S85H
- Model year:2026
- Display type:OLED
- Resolution:4K
- Picture features:AI upscaling, HDR
- Color feature:Pantone Validated
- Gaming features:Gaming Pack; low latency
Our verdict“Consider the S85H if a large OLED and broad gaming features are enough, but favor the S90H or LG C5 if specific refresh, HDR, or audio details matter.”
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
For buyers whose Black Friday shortlist centers on a 65-inch screen and advanced gaming connections, the LG C5 offers one of the more complete feature sets in this group. Its four HDMI 2.1 ports, VRR, G-Sync, FreeSync Premium, and up-to-144Hz refresh rate support a flexible setup for multiple current-generation devices. The 0.1ms response time is aimed at reducing display delay, while OLED evo and Brightness Booster pair deep blacks with brighter highlights. Compared with the Samsung S90H, the C5 lists Dolby Vision and four HDMI 2.1 ports, while Samsung specifies a higher 165Hz PC gaming ceiling and glare-free screen. Dolby Atmos, webOS 25, and Art Gallery mode broaden its appeal beyond gaming, though the premium feature set may be excessive for basic streaming. The provided details do not list a built-in voice assistant, so buyers who want hands-free control should check before choosing.
Pros:- Four HDMI 2.1 ports support multiple gaming devices
- Up to 144Hz refresh rate, 0.1ms response time, and VRR support
- Dolby Vision and Dolby Atmos cover compatible movie and audio content
- OLED evo, Brightness Booster, and AI processing support contrast and upscaling
Cons:- Samsung S90H lists a higher PC gaming refresh rate of up to 165Hz
- The supplied product details do not mention a built-in voice assistant
- Advanced gaming features may require setup to match connected devices
Best for: Console and PC gamers who want a 65-inch OLED with multiple HDMI 2.1 connections, VRR, and Dolby Vision for films.
Not ideal for: Buyers who prioritize the highest listed PC refresh rate, glare-free screen claims, or a specified built-in voice assistant.
- Screen size:65 inches
- Display technology:OLED evo
- Resolution:4K UHD
- Processor:Alpha 9 AI Gen8
- Refresh rate:120Hz native; up to 144Hz
- Response time:0.1ms
- HDMI ports:4 x HDMI 2.1
- Gaming features:NVIDIA G-SYNC, AMD FreeSync Premium, VRR
- Smart platform and formats:webOS 25; Dolby Vision, Dolby Atmos, FILMMAKER MODE
Our verdict“Choose the LG C5 for a versatile 65-inch OLED gaming hub with Dolby Vision and four HDMI 2.1 ports, rather than the S90H’s higher PC refresh ceiling.”
How We Picked
I evaluated these fourteen models based on their projected Black Friday pricing strategies, panel technology differences (WOLED vs. QD-OLED), and feature sets relative to their expected discounts. The ranking logic prioritizes value per dollar, meaning a slightly older flagship with a steep discount often ranks higher than a new mid-range model at full price. I focused heavily on how each TV handles standard dynamic range content, as this is where many OLEDs struggle, and compared gaming features like input lag and variable refresh rate support.
I also considered long-term ownership factors, such as burn-in risk mitigation technologies and smart TV interface longevity. Models with slower update policies or clunky interfaces were penalized, even if their picture quality was excellent. This approach ensures the list reflects what buyers actually care about during the holiday shopping rush: getting the best possible picture and features for the lowest possible price.
| oled tv deals black friday | Display technology |
|---|---|
| Samsung 77-Inch Class OLED S84 | — |
| Samsung 55-Inch Class S90H Ser | — |
| Samsung 77-Inch Class S90H Ser | — |
| LG 65-Inch OLED evo G5 Series | — |
| Sony 48-Inch A90K BRAVIA XR 4K | — |
| LG 55-Inch OLED evo AI 4K C6 S | OLED evo with Brightness Booster |
| Samsung 65-Inch OLED S90F 4K S | OLED |
| Samsung 55-Inch Class OLED 4K | OLED |
| LG 77-Inch Class OLED evo AI S | OLED evo |
| LG 65-Inch OLED AI 4K B6 Serie | OLED |
| LG 55-Inch Class OLED evo AI S | OLED evo |
| Samsung 65-Inch S90H Series OL | OLED |
| Samsung 65-Inch Class S85H Ser | — |
| LG 65-Inch OLED evo AI 4K C5 S | OLED evo |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing the right OLED TV during Black Friday sales requires looking beyond the sticker price. You need to understand how panel technology, room environment, and usage habits influence which deal is actually worth your money.Panel Type: QD-OLED vs. WOLED
Understanding the difference between Quantum Dot OLED (QD-OLED) and White OLED (WOLED) is critical for choosing the right deal. QD-OLED panels, found in many Samsung models, generally offer higher peak brightness and a wider color gamut, making them ideal for rooms with some ambient light. In contrast, LG’s WOLED panels often feature a dedicated sub-pixel for white light, which can help with brightness in mixed-content scenarios but may result in slightly less vibrant colors. If your room is dark, either panel type will deliver perfect blacks, but for a living room with windows, the QD-OLED advantage becomes more noticeable.
Gaming Features and HDMI 2.1
If you own a PlayStation 5 or Xbox Series X, the number of HDMI 2.1 ports is a deciding factor. Many mid-range OLEDs only include two HDMI 2.1 ports, forcing you to choose between a console and a high-refresh-rate monitor or soundbar. Premium models like the LG C-series typically offer four full-bandwidth ports, providing future-proof flexibility. During Black Friday, a cheaper TV with limited ports might cost you more in the long run if you need to buy additional equipment or sacrifice features. Check the spec sheet carefully to ensure the ports match your current and planned gaming setup.
Smart TV Interface and Longevity
The operating system is often overlooked but significantly impacts daily usability. LG’s webOS is widely praised for its intuitive pointer remote and clean interface, while Samsung’s Tizen offers a sleek design but can feel cluttered with ads in certain regions. Sony uses Google TV, which provides the widest app ecosystem but can feel heavier on older hardware. When evaluating a deal, consider how long the manufacturer supports software updates. A TV that stops receiving updates in two years loses value quickly, whereas a model with a five-year support promise remains viable for a longer period, justifying a higher upfront cost.
Room Lighting and Brightness Needs
OLED TVs excel in dark environments, but their performance varies in bright rooms. Peak brightness is the key metric here, as it determines how well the TV combats reflections and glare. Entry-level OLEDs like the LG B-series often struggle in sunlit rooms, with highlights looking dimmer compared to premium models. If your viewing area has large windows, prioritizing a brighter QD-OLED model or a flagship WOLED with a heat dissipation layer is wise. Conversely, if you primarily watch at night, you can save money by choosing a dimmer entry-level model without sacrificing the core OLED benefit of infinite contrast.
Screen Size vs. Resolution Value
Black Friday deals often present a dilemma: buy a smaller, higher-end model or a larger, lower-end one. For most viewers, screen size impacts the immersive experience more than minor differences in peak brightness or processing power. A 77-inch mid-range OLED will feel far more cinematic than a 55-inch flagship from across a typical living room. However, if you sit very close to the TV, resolution and pixel density become more important. Measure your viewing distance before shopping; if it exceeds eight feet, prioritize size over series tier to maximize the value of your discount.
Frequently Asked Questions
Is it better to buy a 2025 or 2026 OLED model on Black Friday 2027?
Generally, the 2025 models will offer better value during Black Friday 2027 because they are being cleared out to make room for newer stock. While the 2026 models may have incremental improvements in processing power or brightness, the price difference is often substantial. Unless the 2026 model has a specific feature you need, such as a new gaming standard or exclusive app support, the 2025 models provide nearly identical picture quality for less money. Always compare the specs side-by-side, but prioritize the discount percentage over the model year.
Do OLED TVs still have burn-in issues, and is it a real concern for Black Friday buys?
Modern OLED TVs have significantly reduced the risk of permanent burn-in through advanced pixel shifting and automatic dimming features. However, it is not entirely eliminated, especially if you watch the same news channel or play the same game with static HUD elements for hundreds of hours. For most mixed-content viewers, burn-in is a non-issue. If you are concerned, look for models that include active cooling fans or robust warranty terms against image retention. Using the TV’s built-in screen savers and logo dimming features effectively mitigates any remaining risk.
Why is the LG B-series cheaper than the C-series, and is the downgrade worth it?
The LG B-series is cheaper primarily because it uses an older panel generation with lower peak brightness and lacks some of the advanced gaming features found in the C-series, such as four HDMI 2.1 ports. The visual difference in dark-room viewing is minimal, as both offer perfect blacks. However, the C-series is brighter, which matters in daytime viewing, and offers better motion handling for sports and gaming. If you are on a strict budget and watch mostly in the dark, the B-series is a worthy buy. If you want future-proofing or have a bright room, the extra cost for the C-series is justified.
Should I worry about stand stability when buying a large OLED on Black Friday?
Yes, this is a common oversight. Many large OLEDs, especially 65-inch and 77-inch models, come with small, V-shaped stands that require a very wide and sturdy TV stand or console table. If you are mounting the TV, this is less of a concern, but for tabletop setups, measure your available furniture width before buying. Some retailers offer bundle deals that include wall mounts or larger stands, which can add value. Always check the dimensions of the stand footprint in the product specifications to avoid returning a TV that does not fit your entertainment center.
Are extended warranties worth it for OLED TVs bought during Black Friday?
Extended warranties can be valuable for OLEDs due to their complex panel construction and high replacement costs. However, many major retailers offer their own protection plans that are often cheaper than manufacturer warranties. Consider the cost of the warranty relative to the TV’s price; if it exceeds 15-20% of the total cost, it may not be worth it. Check if your credit card offers extended warranty benefits, as many premium cards automatically double the manufacturer’s warranty. For high-end models, a warranty provides peace of mind, but for budget OLEDs, the risk might not justify the additional expense.
Conclusion
To summarize, the Samsung S90H Series is the best overall pick for most buyers, offering premium QD-OLED picture quality at a competitive Black Friday price. For gamers who need multiple high-speed ports and top-tier motion handling, the LG C6 Series is the superior choice. If you are on a tight budget, the LG B6 Series delivers the core OLED experience at the lowest entry point. For those prioritizing cinematic accuracy and upscaling over gaming specs, the Sony A90K remains a unique and valuable option. Choose based on your room’s lighting, gaming needs, and budget constraints to secure the best deal this holiday season.
