For shoppers comparing OLED TV Black Friday deals, I’d start with the LG 65-inch C6 as the best overall choice in this group: its mid-size screen makes it a flexible fit for many rooms, while the lineup also includes stronger gaming and premium alternatives. The Samsung 65-inch S90F stands out for fast gaming, and the LG 65-inch G5 is the premium pick for buyers prioritizing a higher-tier model. The main tradeoffs are screen size, model generation, gaming features, and how much you value premium features over a more affordable tier. I compare those differences across all 14 options so you can match the TV to your room and priorities. Read on for the full breakdown and buying advice.
Get the little things that make your day delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Key Takeaways
- The 65-inch models give this roundup its broadest set of choices: LG’s C6, B6, and G5 sit alongside Samsung’s S90F and S85H, making it easier to compare tiers without changing screen size.
- The LG C5 range spans 42, 55, and 77 inches, so buyers can choose a room-appropriate size while staying within one product family.
- Samsung’s S90 models are the gaming-focused choices here, with the S90F listing a 144Hz motion feature; the Roku Pro and Samsung S85 models have different feature priorities.
- The LG G5 and Samsung S90H 77-inch model are the large-screen premium options, while the Sony A90K and LG 42-inch C5 are better fits when space is limited.
- Model year alone does not settle the choice: this list includes 2025 and 2026 models, so buyers should compare the features they need and check the exact model listing before choosing.
| oled tv deals black friday | Screen size | Resolution | Processor | Refresh rate |
|---|---|---|---|---|
| LG 77-Inch Class OLED evo AI S | 77 inches | 4K | Alpha 9 AI Processor Gen8 | — |
| LG 42-Inch Class OLED evo AI 4 | 42 inches | 4K | Alpha 9 AI Processor Gen8 | 144Hz |
| LG 55-Inch Class OLED evo AI S | 55 inches | 4K | Alpha 9 AI Processor Gen8 | — |
| LG 65-Inch Class OLED evo C6 S | 65 inches | 4K | Alpha 11 AI Processor Gen 3 | 165Hz |
| Samsung 65-Inch Class OLED S90 | 65 inches | 4K | NQ4 AI Gen3 | 144Hz |
| Roku Pro Series 65-Inch 4K OLE | 65 inches | 4K | — | 120Hz |
| Samsung 77-Inch Class OLED S84 | 77 inches | 4K | NQ4 AI Gen2 | 120Hz |
| Samsung 55-Inch Class OLED 4K | 55 inches | 4K | NQ4 AI Gen2 | — |
| LG 65-Inch Class OLED AI 4K B6 | 65 inches | 4K | A8 AI Processor 4K Gen3 | 120Hz |
| Sony 48-Inch A90K BRAVIA XR 4K | 48 inches | 4K | — | — |
| Samsung 77-Inch Class S90H Ser | 77 inches | 4K | NQ4 AI Gen3 | — |
| Samsung 65-Inch Class S85H Ser | 65 inches | 4K | — | — |
| LG 65-Inch OLED evo G5 Series | 65 inches | 4K | Alpha 11 AI Processor Gen2 | 120Hz |
| Samsung 55-Inch Class S90H Ser | 55 inches | 4K | NQ4 AI Gen3 with 128 neural networks | Up to 165Hz; 4K 165Hz requires PC-connected games and a supported graphics card |
More Details on Our Top Picks
LG 77-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & Vision
For a Black Friday OLED shortlist centered on a large, cinematic screen, this 77-inch LG C5 has the clearest case: OLED pixels deliver deep blacks, while Brightness Booster is intended to help the image hold up in brighter rooms. Its Alpha 9 Gen8 processor and AI upscaling can improve the presentation of lower-resolution streams, and Dolby Vision, Dolby Atmos, and Filmmaker Mode cover movie-night essentials. Compared with the 55-inch LG C5, the bigger screen is better for a wide seating area but demands more wall space and a suitable viewing distance. The Samsung S90F offers a 144Hz gaming spec, while the supplied details here do not list a refresh rate for this C5. Choose this model for scale and flexible viewing; skip it if setup space or gaming specifications lead your decision.
Pros:- 77-inch OLED screen gives movies and sports a more room-filling presentation than the 55-inch LG C5.
- Brightness Booster is designed to support viewing in brighter rooms.
- AI Super Upscaling and Alpha 9 Gen8 processing can improve the look of lower-resolution content.
- Dolby Vision, Dolby Atmos, and Filmmaker Mode support a cinema-focused setup.
Cons:- The large panel requires substantial space and careful placement.
- The supplied specifications do not state a refresh rate or gaming sync features.
- Its premium-tier positioning may make it a poor fit for buyers focused on a smaller, simpler screen.
Best for: Households building a large-screen movie setup with enough room for a 77-inch TV and varied lighting conditions.
Not ideal for: Apartment dwellers with limited wall space or PC gamers who need a stated high refresh rate and adaptive-sync details.
- Screen size:77 inches
- Display technology:OLED evo
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- HDR formats:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Picture features:AI Super Upscaling, Brightness Booster, Filmmaker Mode
- Voice assistant:Alexa built-in
Our verdict“Choose the 77-inch LG C5 if room-filling OLED movie viewing matters more than compact size or listed gaming specifications.”
LG 42-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
The 42-inch LG C5 brings a useful mix of OLED contrast and gaming features to desks, bedrooms, and smaller living spaces. Its listed 144Hz refresh rate, four HDMI 2.1 inputs, VRR, G-Sync, and FreeSync Premium give compatible gaming systems room to deliver smooth motion. That makes it a more clearly specified gaming pick than the 77-inch LG C5, whose supplied details focus on screen size and movie features. Dolby Vision and Dolby Atmos also make it a capable streaming screen when the game console is off. The tradeoff is scale: compared with the 55-inch LG C5, this model is less suited to group viewing from across a room. Its many picture and sound controls may also take time to tune. I’d shortlist it when desk distance and gaming connectivity matter most.
Pros:- 144Hz refresh rate and VRR support suit compatible fast-motion gaming.
- Four HDMI 2.1 inputs offer connection flexibility for modern gaming gear.
- G-Sync and FreeSync Premium support a range of compatible graphics hardware.
- Dolby Vision and Dolby Atmos add movie and streaming features beyond gaming.
Cons:- The 42-inch screen is less immersive for shared, long-distance viewing than the 55-inch and 77-inch C5 models.
- Advanced picture, sound, and gaming settings may require setup time.
- The supplied specs do not detail the performance of its built-in speakers.
Best for: PC and console gamers who want OLED contrast, high refresh support, and multiple HDMI 2.1 connections in a compact room.
Not ideal for: Families who regularly watch together from a sofa several metres away and want a more expansive screen.
- Screen size:42 inches
- Display technology:OLED
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- Refresh rate:144Hz
- Gaming features:NVIDIA G-Sync, AMD FreeSync Premium, VRR
- Inputs:4 HDMI 2.1
- HDR and audio:Dolby Vision, HDR10, Dolby Atmos
- Model year:2025
Our verdict“Pick this LG C5 for a compact OLED gaming setup with broad HDMI 2.1 and adaptive-sync support.”
LG 55-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
The 55-inch LG C5 is the most balanced size in this batch for buyers who want OLED movie features without committing to a 77-inch installation. It pairs OLED evo contrast and Brightness Booster with Alpha 9 Gen8 processing, AI Super Upscaling, Dolby Vision, and Filmmaker Mode. Those features make it a strong fit for mixed streaming libraries, where not every source arrives in 4K. Against the 42-inch C5, it gives a living-room audience more screen to share; against the 77-inch C5, it is easier to place in an ordinary room. The listed details do not include a refresh rate or gaming connectivity, so the 42-inch model is the safer choice when gaming specs are the deciding factor. This C5 makes sense for movie-first households that want a flexible middle ground.
Pros:- 55-inch size balances shared viewing with easier placement than the 77-inch C5.
- OLED evo panel and Brightness Booster target strong contrast with support for brighter rooms.
- AI Super Upscaling can help lower-resolution streaming content look more polished.
- Dolby Vision, Dolby Atmos, and Filmmaker Mode suit film-focused viewing.
Cons:- The supplied specs do not state refresh rate or gaming connection features.
- Picture and sound personalization may require initial setup.
- Buyers wanting a truly expansive cinema screen may prefer the 77-inch C5.
Best for: Movie and streaming households seeking a versatile living-room OLED size with upscaling and cinema picture modes.
Not ideal for: Competitive gamers choosing primarily by refresh rate, VRR, or HDMI 2.1 port count, since those details are not provided here.
- Screen size:55 inches
- Series:C5
- Display technology:OLED evo
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- HDR formats:Dolby Vision, HDR10
- Picture features:AI Super Upscaling, Brightness Booster, Filmmaker Mode
- Audio:Dolby Atmos
- Voice assistant:Alexa built-in
Our verdict“Choose the 55-inch LG C5 for a movie-oriented OLED that fits more living rooms than its 77-inch sibling.”
LG 65-Inch Class OLED evo C6 Series 4K Smart TV
Among the supplied options, this 65-inch LG C6 has the strongest stated gaming specifications: a 165Hz refresh rate, 0.1ms response time, G-Sync, and FreeSync Premium. Those figures make it the clearest fit for players with compatible hardware who want responsive motion on a living-room-sized screen. The Alpha 11 AI Processor Gen 3, Brightness Booster, and Dolby Vision add picture appeal for streaming and films, while Dolby Atmos and Filmmaker Mode broaden its use beyond games. Compared with the Samsung S90F, the C6 lists a higher refresh rate and named adaptive-sync support; the Samsung lists 144Hz. The tradeoff is practical: the supplied listing says a stand is not included, so placement may require a separate solution. Its 2026 model details also differ from the 2025 C5 options.
Pros:- 165Hz refresh rate and 0.1ms response time are aimed at responsive gaming.
- G-Sync and FreeSync Premium support adaptive sync with compatible devices.
- Alpha 11 AI Processor Gen 3 and Brightness Booster support upscaling and brighter-room viewing.
- Dolby Vision, Dolby Atmos, and Filmmaker Mode also suit movies and streaming.
Cons:- The supplied listing indicates the stand is not included.
- The benefits of 165Hz depend on compatible source hardware and content.
- Its 2026 webOS platform and model generation differ from the 2025 C5 alternatives.
Best for: PC and console players with compatible high-refresh hardware who want a 65-inch OLED for gaming and films.
Not ideal for: Buyers who need a stand included or do not have sources capable of using the TV’s high refresh features.
- Screen size:65 inches
- Display type:OLED evo
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen 3
- Refresh rate:165Hz
- Response time:0.1ms
- Gaming compatibility:NVIDIA G-Sync, AMD FreeSync Premium
- HDR and audio:Dolby Vision, HDR10, Dolby Atmos
- Smart TV platform:webOS 2026
Our verdict“Choose the LG C6 if high-refresh gaming features lead your shortlist and you have a plan for mounting or stand support.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in
The Samsung S90F gives sports and gaming buyers a clear reason to compare it with LG’s 65-inch C6: its 144Hz refresh rate supports smooth motion, while the C6 lists 165Hz and named G-Sync and FreeSync Premium compatibility. Samsung’s NQ4 AI Gen3 processor and AI-enhanced 4K upscaling are intended to improve varied source material, a useful match for channel-hopping between live events and streaming. HDR+ and Pantone validation round out its picture-focused feature set, and Alexa is built in for voice control. The supplied specs do not identify adaptive-sync formats or HDMI port details, so gamers who need those specifics have a stronger paper case with the C6. I’d pick the S90F for a mixed sports, streaming, and gaming room where 144Hz is enough.
Pros:- 144Hz refresh rate supports smooth motion for compatible sports and gaming sources.
- NQ4 AI Gen3 processing and AI-enhanced 4K upscaling address varied content quality.
- Pantone validation provides a stated color-validation feature.
- Alexa is built in for voice control and smart-home use.
Cons:- The supplied details do not specify adaptive-sync compatibility or HDMI port count.
- The LG C6 lists a higher 165Hz refresh rate and named G-Sync and FreeSync support.
- The supplied HDR description does not list Dolby Vision support.
Best for: Sports viewers and gamers who want a 65-inch OLED with 144Hz motion support and AI upscaling for mixed sources.
Not ideal for: PC gamers who need confirmed G-Sync or FreeSync support and detailed HDMI connectivity before choosing.
- Screen size:65 inches
- Display type:OLED
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:HDR+
- Refresh rate:144Hz
- Upscaling:AI-enhanced 4K
- Color validation:Pantone Validated
- Voice assistant:Alexa built-in
Our verdict“Pick the Samsung S90F for 144Hz OLED viewing across sports and games when Alexa and upscaling appeal more than listed adaptive-sync details.”
Roku Pro Series 65-Inch 4K OLED Smart TV (2026)
For a Black Friday OLED shortlist, this Roku stands out when easy streaming and gaming-ready motion matter as much as picture quality. Its 65-inch 4K OLED panel pairs deep blacks with a 120Hz refresh rate, VRR, ALLM, and FreeSync Premium, so fast games and sports can look smooth without a complicated setup. Compared with the LG 65-Inch Class OLED AI 4K B6, it offers a simpler Roku interface and a remote finder, while the LG lists more extensive gaming features, including G-SYNC and a stated 0.1ms response time. Dolby Vision and Atmos add broad format support, but the listing does not specify brightness or HDMI port details, making direct picture and connection comparisons difficult. I’d choose Roku for straightforward everyday use; buyers seeking deeper gaming specifications should compare the LG closely.
Pros:- 65-inch 4K OLED panel delivers deep blacks and vibrant colors
- 120Hz refresh rate with VRR, ALLM, and FreeSync Premium
- Roku interface includes free live TV content
- Backlit voice remote has a finder feature
Cons:- Listing does not specify HDMI port count or bandwidth
- Gaming feature details are less extensive than those listed for the LG B6
- Brightness performance is not specified
Best for: Streamers who want a 65-inch OLED with a familiar Roku interface, straightforward setup, and responsive gaming features
Not ideal for: Competitive gamers who want detailed connection specifications or the extra gaming features listed for the LG B6
- Screen size:65 inches
- Resolution:4K
- Panel type:OLED
- Refresh rate:120Hz
- HDR support:Dolby Vision
- Gaming features:FreeSync Premium, ALLM, VRR
- Audio:Dolby Atmos
- Model year:2026
Our verdict“Choose this Roku for an easy-to-use 65-inch OLED that combines streaming simplicity with capable 120Hz gaming features.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The S84F earns its place through 77-inch OLED scale: it gives movies, sports, and shared viewing more screen area than the 55-inch Samsung S85D, while keeping a 4K panel and 120Hz motion. Its NQ4 AI Gen2 processor is intended to improve picture processing, and Pantone validation speaks to color accuracy; those details may appeal to viewers who care about natural-looking images across varied content. Samsung TV Plus also supplies a large selection of free channels, though using the full smart feature set requires a Samsung Account. Compared with the LG 65-Inch Class OLED AI 4K B6, this model offers a larger screen, while the LG provides Dolby Vision and a specifically detailed suite of gaming features. The S84F listing does not specify its gaming features, so I’d rank it for room-filling viewing rather than feature-by-feature gaming value.
Pros:- Large 77-inch 4K OLED screen
- 120Hz refresh rate supports smooth motion
- NQ4 AI Gen2 processor and Pantone-validated color
- Samsung TV Plus provides access to free channels
Cons:- Full smart features require a Samsung Account
- Listing does not specify gaming features
- Does not list Dolby Vision support
Best for: Households with a spacious viewing area that want a 77-inch OLED for shared movie and sports watching
Not ideal for: Buyers in smaller rooms or those who want Dolby Vision or clearly specified gaming features
- Screen size:77 inches
- Series:S84F
- Model year:2025
- Resolution:4K
- Display technology:OLED
- Refresh rate:120Hz
- Processor:NQ4 AI Gen2
- Smart platform:Samsung TV Plus
Our verdict“Pick the S84F when a 77-inch screen is the priority and Samsung’s smart platform fits your household.”
Samsung 55-Inch Class OLED 4K S85D Series HDR Smart TV with Dolby Atmos and Object Tracking Sound Lite
For a bedroom, apartment, or smaller viewing area, the S85D offers 55-inch OLED picture quality without the footprint of the 65-inch Roku Pro or LG B6. Its NQ4 AI Gen2 processor handles image processing and upscaling, while Dolby Atmos and Object Tracking Sound Lite add audio features beyond the basic screen experience. That built-in sound positioning may suit viewers who are not planning a separate audio system, though the listing gives no output or speaker configuration details to help judge its limits. Unlike the Samsung 77-Inch OLED S84F, this model is easier to place in a modest room but gives up screen size and the S84F’s stated 120Hz refresh rate. The S85D listing does not provide a refresh rate or gaming specifications, so I’d favor it for compact movie and streaming setups over gaming-focused Black Friday shopping.
Pros:- 55-inch 4K OLED display with deep blacks
- NQ4 AI Gen2 processor supports image processing and upscaling
- Dolby Atmos and Object Tracking Sound Lite
- Contour design suits a smaller entertainment setup
Cons:- Only the 55-inch size is listed
- Refresh rate and gaming features are not specified
- Smart feature set may take time to learn
Best for: Apartment dwellers and bedroom viewers who want Samsung OLED image quality in a 55-inch size
Not ideal for: Gamers who need a stated high refresh rate and gaming features, or viewers who want a screen larger than 55 inches
- Screen size:55 inches
- Resolution:4K
- Display technology:OLED
- Processor:NQ4 AI Gen2
- HDR:OLED HDR
- Operating system:Samsung Tizen OS
- Sound:Dolby Atmos, Object Tracking Sound Lite
- Design:Contour design
Our verdict“Choose the S85D for a compact Samsung OLED setup where picture and built-in audio features matter more than specified gaming performance.”
LG 65-Inch Class OLED AI 4K B6 Series Smart TV with Dolby Atmos and Vision
The LG B6 is the most clearly specified gaming choice in this group, pairing a 65-inch 4K OLED display with 120Hz, VRR, G-SYNC, FreeSync Premium, and a stated 0.1ms response time. Those features target players who want smooth motion and compatibility across different gaming systems. Dolby Vision and Dolby Atmos also make it a flexible pick for film and TV, while Filmmaker Mode offers a viewing mode aimed at preserving the look of the source. Compared with the Roku Pro Series 65-Inch OLED, the LG lists more gaming technologies and HDR formats; Roku counters with a simpler interface and remote finder. The tradeoff is that OLED owners should avoid leaving static images on screen for long periods, and this listing makes no brightness claim. I’d place the B6 ahead for gaming feature detail, not as a guaranteed bargain based on the Black Friday title alone.
Pros:- 65-inch 4K OLED panel with Dolby Vision
- 120Hz refresh rate with VRR, NVIDIA G-SYNC, and AMD FreeSync Premium
- Stated 0.1ms response time
- Dolby Atmos, Filmmaker Mode, and webOS
Cons:- Prolonged static images may pose a burn-in concern
- Listing does not specify brightness performance
- Gaming features may be more than casual players need
Best for: Console and PC gamers who want a 65-inch OLED with 120Hz, VRR, G-SYNC, and FreeSync Premium
Not ideal for: Viewers who regularly leave static content on screen for long periods or prefer a more straightforward smart interface
- Screen size:65 inches
- Resolution:4K
- Display technology:OLED
- Processor:A8 AI Processor 4K Gen3
- HDR:Dolby Vision, HDR10
- Refresh rate:120Hz
- Gaming features:NVIDIA G-SYNC, AMD FreeSync Premium, VRR, 0.1ms response time
- Smart platform:webOS
Our verdict“Choose the LG B6 if gaming compatibility and Dolby Vision matter more to you than a simpler interface.”
Sony 48-Inch A90K BRAVIA XR 4K HDR OLED Smart TV
At 48 inches, the Sony A90K fills a different role from the 55-inch Samsung S85D and the lineup’s larger screens: it is easier to fit in a small room or use at a desk. Sony’s Cognitive Processor XR and XR OLED Contrast Pro are designed to shape contrast and color, while Acoustic Surface Audio+ makes the screen itself part of the sound system. Google TV and Google Assistant round out a familiar streaming setup. For gaming, the listing specifies HDMI 2.1, 4K/120, VRR, ALLM, and input lag as low as 8.5 ms. That is a useful detail advantage over the Samsung S85D, whose listing does not state gaming specs, but the Sony gives up screen area compared with both 65-inch options. Its role is a capable small-space OLED, not a room-filling Black Friday centerpiece.
Pros:- Compact 48-inch 4K OLED size
- HDMI 2.1 gaming features include 4K/120, VRR, and ALLM
- Acoustic Surface Audio+ with Dolby Atmos
- Google TV with Google Assistant
Cons:- Smaller screen than the 55-inch Samsung S85D and larger picks
- Some entertainment features depend on specific apps or services
- Listing does not specify FreeSync or G-SYNC support
Best for: Small-room viewers and desk gamers who want a 48-inch OLED with specified 4K/120 gaming support
Not ideal for: Families seating several people at a distance or buyers who want a 55-inch-or-larger screen
- Model:XR-48A90K
- Screen size:48 inches
- Resolution:4K
- Display type:OLED
- HDR:Dolby Vision, IMAX Enhanced
- Smart platform:Google TV with Google Assistant
- Gaming features:HDMI 2.1, 4K/120, VRR, ALLM
- Audio:Acoustic Surface Audio+, Dolby Atmos, built-in subwoofer
Our verdict“Pick the Sony A90K for a small room or desk setup where 4K/120 gaming and screen-based audio are appealing.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The 77-inch S90H earns this spot for buyers who want a large OLED screen that can handle both bright-room viewing and high-refresh-rate gaming. Its glare-free display helps reflections interfere less with daytime viewing, while the listed Motion Xcelerator 165Hz, G-SYNC, and FreeSync support make it a stronger gaming fit than the LG 65-inch G5, whose listed refresh rate is 120Hz. The NQ4 AI Gen3 processor also handles 4K upscaling and HDR remastering, which can help older or lower-resolution content look more polished. The tradeoff is practical: this screen needs substantial wall or stand space, and the feature set may take time to tune. I’d choose it for a large, bright room; buyers prioritizing a smaller footprint should look at the Samsung 55-inch S90H.
Pros:- 77-inch 4K OLED screen with HDR+ for detailed images and deep contrast
- Glare-free technology helps reduce distracting reflections in bright rooms
- Motion Xcelerator 165Hz with NVIDIA G-SYNC and AMD FreeSync Premium Pro support
- AI upscaling and HDR remastering can improve the presentation of older content
Cons:- Large screen requires substantial wall or stand space
- Advanced picture and gaming features may take time to configure
- Its premium feature set may put it beyond buyers seeking a simpler OLED
Best for: Gamers and movie watchers with a spacious, bright living room who want a large OLED and high-refresh-rate gaming support.
Not ideal for: Apartment dwellers or anyone with a compact viewing area, since a 77-inch screen can overwhelm the room and needs ample placement space.
- Screen size:77 inches
- Display technology:OLED
- Resolution:4K
- Model year:2026
- HDR:HDR+
- Processor:NQ4 AI Gen3
- Gaming features:Motion Xcelerator 165Hz, NVIDIA G-SYNC, AMD FreeSync Premium Pro
- Upscaling:4K AI Upscaling Pro
Our verdict“Choose the 77-inch S90H if you have room for a large OLED and want glare control plus high-refresh-rate gaming features.”
Samsung 65-Inch Class S85H Series OLED 4K Smart TV (2026 Model)
The 65-inch S85H is the more approachable Samsung option in this group for viewers who want OLED contrast and AI-assisted picture processing without stepping up to the 77-inch S90H. Its 65-inch size suits many living rooms, and Pantone validation gives color-conscious movie watchers a useful point of distinction. The listing also calls out a gaming pack and low-latency play, though it gives fewer specific gaming details than the S90H’s named 165Hz and variable-refresh support. That makes the S85H a better fit for mixed everyday viewing than for buyers choosing a TV around PC gaming specifications. Compared with the LG 65-inch G5, it has less detailed published information about refresh rate, sound, and inputs, so I’d favor the LG when those specifics matter.
Pros:- 65-inch OLED panel offers deep blacks and vivid highlights
- AI processing supports image enhancement and content upscaling
- Pantone validation is a useful color credential for film and photo content
- Gaming pack and low-latency features support console play
Cons:- The supplied product details do not specify a refresh rate or named variable-refresh technologies
- Sound capabilities are not detailed in the supplied specifications
- Gaming setup may require configuration to get the desired performance
Best for: Viewers seeking a 65-inch OLED for films, streaming, and casual gaming who value AI picture processing and color validation.
Not ideal for: PC gamers who need a clearly specified high refresh rate or buyers who want detailed sound and connectivity information before choosing.
- Screen size:65 inches
- Display type:OLED
- Resolution:4K
- Model year:2026
- Picture processing:AI processing
- Color:Pantone Validated
- HDR:HDR
- Gaming:Gaming Pack with low-latency features
Our verdict“Pick the S85H for a 65-inch Samsung OLED suited to everyday viewing and casual gaming, while detail-focused gamers should compare its feature list with the LG G5.”
LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025)
The LG OLED evo G5 stands apart from the Samsung S90H models by pairing its 65-inch OLED panel with Dolby Vision and Dolby Atmos, making it the clearest choice here for buyers who prioritize those formats in films and shows. Brightness Booster Max is designed to lift bright highlights while OLED preserves deep blacks, and the included specifications are more concrete about gaming connections: 120Hz, 0.1ms response time, and four HDMI 2.1 inputs. Its Re:New wall design suits a clean, wall-mounted setup. Compared with the Samsung 65-inch S85H, the G5 offers more specified connectivity and refresh-rate details, but its 2025 model year and premium positioning may make it less appealing to shoppers focused on the newest generation. It also lacks the S90H’s listed 165Hz gaming support.
Pros:- Brightness Booster Max and OLED contrast support bright highlights and deep blacks
- Dolby Vision and Dolby Atmos are suited to compatible film and TV content
- Four HDMI 2.1 inputs and 120Hz refresh rate support a multi-device gaming setup
- Re:New wall design is suited to a wall-mounted installation
Cons:- Premium positioning may not suit buyers working to a tighter budget
- Its listed 120Hz refresh rate is below the S90H models’ stated 165Hz gaming capability
- The range of picture and display options may take time for new users to configure
Best for: Movie fans who want Dolby Vision and Atmos, plus gamers who need four HDMI 2.1 inputs and a specified 120Hz panel.
Not ideal for: Buyers seeking a newer 2026 model or PC gamers who specifically want the listed 165Hz support of the Samsung S90H.
- Screen size:65 inches
- Display:OLED evo
- Resolution:4K
- Model year:2025
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Refresh rate:120Hz
- Inputs:4 HDMI 2.1
- Sound:Dolby Atmos
Our verdict“Choose the G5 if Dolby Vision, Dolby Atmos, and a wall-mounted design matter more to you than the S90H’s higher listed gaming refresh rate.”
Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The 55-inch S90H brings the same core gaming pitch as its 77-inch sibling to a size that fits more bedrooms, offices, and smaller living rooms. Its up to 165Hz refresh rate, G-SYNC, and FreeSync Premium Pro support make it a more targeted PC gaming pick than the 65-inch S85H, whose supplied details do not specify a refresh rate or those adaptive-sync standards. Glare Free technology can also help when the screen faces windows or room lighting, while the AI processor upscales content and remasters HDR. There is a key limit for gaming buyers: 4K at 165Hz applies only to PC-connected games with a supported graphics card. Compared with the larger 77-inch S90H, this model gives up screen scale, but asks for less viewing distance and room space.
Pros:- 55-inch 4K OLED display offers a more manageable fit than the 77-inch S90H
- Glare Free technology helps limit reflections
- Motion Xcelerator supports up to 165Hz with G-SYNC and FreeSync Premium Pro
- NQ4 AI Gen3 processing supports 4K upscaling and HDR remastering
Cons:- 4K at 165Hz requires PC-connected games and a compatible graphics card
- Smaller screen offers less cinematic scale than the 77-inch S90H
- The 42-inch and 48-inch models in the series use OLED HDR instead of OLED HDR+
Best for: PC gamers with a supported graphics card who want a high-refresh OLED that fits a smaller room.
Not ideal for: Console-only gamers who expect 4K at 165Hz, or viewers whose priority is an immersive large-screen experience.
- Screen size:55 inches
- Display type:OLED
- Resolution:4K
- Model year:2026
- Processor:NQ4 AI Gen3 with 128 neural networks
- Refresh rate:Up to 165Hz; 4K 165Hz requires PC-connected games and a supported graphics card
- HDR support:OLED HDR+, Auto HDR Remastering
- Gaming features:Motion Xcelerator 165Hz, NVIDIA G-SYNC, AMD FreeSync Premium Pro
Our verdict“Choose the 55-inch S90H for a smaller-room setup centered on compatible high-refresh PC gaming and glare control.”
How We Picked
I organized the lineup around buyer needs that affect a Black Friday shortlist: screen size, model tier and year, listed gaming features, and the balance between premium features and practical fit. The ranking gives priority to models that appear versatile for common living-room use, then separates options for gaming, large-screen viewing, tighter spaces, and buyers who want a simpler decision.
Product names and listed specifications provide the basis for comparison; a feature name alone does not prove that one TV performs better in every room or with every device. The 65-inch LG C6 leads as a broadly sized option, while the Samsung S90F earns a distinct gaming role and the LG G5 a premium one. I keep the other models in the guide because size, series, and smart platform can make them a better match for a particular buyer even when they are not the most versatile pick. Black Friday availability and deal terms can vary, so compare the exact model and configuration shown by the retailer.
| oled tv deals black friday | Display technology | HDR |
|---|---|---|
| LG 77-Inch Class OLED evo AI S | OLED evo | — |
| LG 42-Inch Class OLED evo AI 4 | OLED | — |
| LG 55-Inch Class OLED evo AI S | OLED evo | — |
| LG 65-Inch Class OLED evo C6 S | — | — |
| Samsung 65-Inch Class OLED S90 | — | HDR+ |
| Roku Pro Series 65-Inch 4K OLE | — | — |
| Samsung 77-Inch Class OLED S84 | OLED | — |
| Samsung 55-Inch Class OLED 4K | OLED | OLED HDR |
| LG 65-Inch Class OLED AI 4K B6 | OLED | Dolby Vision, HDR10 |
| Sony 48-Inch A90K BRAVIA XR 4K | — | Dolby Vision, IMAX Enhanced |
| Samsung 77-Inch Class S90H Ser | OLED | HDR+ |
| Samsung 65-Inch Class S85H Ser | — | HDR |
| LG 65-Inch OLED evo G5 Series | — | Dolby Vision |
| Samsung 55-Inch Class S90H Ser | — | — |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Before choosing from these OLED TVs, I’d narrow the field by room, viewing habits, and the devices you plan to connect. Black Friday promotions can make several model tiers look tempting at once; a short checklist helps prevent paying for features that will not improve your setup.
Match screen size to viewing distance and room
Choose a size based on where the TV will sit and how far away you watch, rather than assuming the largest screen is always the best deal. This roundup ranges from 42 inches to 77 inches, a wide enough spread to serve bedrooms, desks, and larger living rooms. A 77-inch model may dominate a compact room, while a 42-inch screen can feel small as the main TV across a wide seating area. Measure the available width and check the stand or wall-mount footprint before ordering. Also account for windows and reflections, since placement can matter as much as diagonal size. When two sizes seem plausible, decide whether you value a more immersive picture or a less imposing fit.
Compare series and model years by the features you need
A newer year label does not automatically make a TV the right choice for your household. This selection includes 2025 and 2026 models, alongside different series within LG and Samsung’s lineups. Compare the exact feature list for the model number being sold, especially if a listing uses a shortened name. Decide which capabilities matter to you, such as refresh-rate support, HDR formats, or the built-in smart platform, then check that they are actually included. Retailer pages can combine similar model names, so verify the screen size and full model designation before checkout. That small check helps avoid paying for a different configuration than the one you researched.
Prioritize gaming features around your console or PC
Gamers should start with the capabilities of their own devices and games, not a headline feature in isolation. The Samsung S90F lists Motion Xcelerator 144Hz, which may appeal to PC players and people seeking high refresh-rate support. A console owner may have different needs, so check the TV’s supported refresh rates, HDMI connections, and any gaming features against the console’s output. Count how many devices need to stay connected at once, including a soundbar or receiver. Do not assume that every model in a series has identical gaming support across sizes or years. If gaming is occasional, a higher-tier gaming feature may matter less than size and room fit.
Set a realistic threshold for premium features
Premium series make the most sense when their added capabilities address a real preference, such as a large main-room display or a particular use case. In this group, the LG G5 and 77-inch Samsung S90H occupy premium-oriented positions, while the B6 and S85 lines offer alternatives at different tiers. Before comparing deal labels, write down the one or two improvements you expect from a higher series. If those improvements will rarely affect your viewing, a lower-tier model may leave more room in your budget for a sound system or a larger screen. Compare model specifications carefully, since series names do not explain every difference by themselves. Choose the upgrade you can describe in practical terms.
Plan connections, sound, and smart TV use
A TV’s built-in features are only part of the setup: think about streaming, audio, and the devices you already own. Several listings name Dolby Atmos, and some Samsung models list Object Tracking Sound Lite, but a soundbar or home theater system may change which built-in audio details matter to you. Check the ports and connection requirements for your console, streaming box, and audio equipment on the exact model listing. Consider whether you prefer the TV’s built-in interface or plan to use an external streaming device. For a wall-mounted screen, account for cable access and the soundbar’s placement before settling on a size. These practical details can make a mid-tier TV a better fit than a more feature-heavy model.
Check the complete Black Friday offer before buying
A promotion is useful only if the model and delivery terms fit your plans. Confirm the exact size, model year, included stand or mounting hardware, seller, delivery window, and return policy on the listing you intend to buy. Large-screen TVs can have different delivery arrangements from compact models, so check how the retailer handles transport and setup. Compare the complete model designation across listings rather than relying on a series name alone. If a deal page omits a key specification, look up the manufacturer’s details for that model before deciding. This keeps the purchase focused on the TV you actually want.
Frequently Asked Questions
Should I choose the LG C6 or the Samsung S90F for a mixed-use living room?
I’d choose based on which use case dominates. The LG 65-inch C6 is the more broadly positioned option in this roundup, while the Samsung 65-inch S90F has a specifically listed 144Hz motion feature that may make it more compelling for gaming. Check the full specifications for ports and supported refresh rates if you use a console or PC. If gaming is occasional and your household mostly streams shows, compare the interface and other features you prefer. Neither series name alone settles the decision; verify the exact model listing.
Is a 77-inch OLED a sensible Black Friday buy for a smaller room?
It can be, but measure the wall or furniture and your normal viewing distance before committing. The 77-inch LG C5, Samsung S84F, and Samsung S90H offer large-screen options with different series and model years. A large display can suit a room with generous seating distance, but it may feel overwhelming or leave too little space for speakers and furniture in a compact room. Check the TV’s full width and stand footprint, not only its diagonal measurement. If the fit is uncertain, compare the 55- and 65-inch choices before buying.
Which models in this roundup make the most sense for a bedroom or desk setup?
The LG 42-inch C5 and Sony 48-inch A90K are the smallest screens listed, so they are natural starting points for tighter spaces. The right choice depends on the distance from your seat, available surface or wall space, and whether the TV will also serve as a monitor. Check connection details if you plan to use a PC, and confirm the exact model’s gaming support if that matters. A compact screen is easier to place, but it may not feel immersive when watched from across a larger room. Measure before treating a Black Friday offer as a fit.
Does a 2026 model make more sense than a 2025 TV during Black Friday?
Not by year alone. This roundup includes 2026 models such as the LG C6 and Samsung S90H and S85H, as well as 2025 options including the Samsung S90F and LG G5. Compare the features, size, and series that matter to you, then check the full model designation and retailer listing. A 2025 model may fit your needs better than a newer one if it has the capabilities you want. Availability and included configurations can vary, so verify the particular listing rather than relying on the year in the product title.
When should I pay more for the LG G5 instead of choosing a B6 or S85 model?
I’d pay more only when the G5’s specific features offer a meaningful benefit for your main viewing setup. The LG G5 is the premium-oriented LG option here, while the LG B6 and Samsung S85 models represent different tiers and feature sets. Compare the manufacturer specifications for brightness, gaming support, connections, and mounting details rather than inferring the differences from series names. If your viewing is mostly casual streaming, a less premium model may cover your needs. If the higher-tier features matter for a main room or demanding use, the upgrade may be easier to justify.
Conclusion
For the best overall fit, I’d start with the LG 65-inch C6, which lands at a versatile size and sits in the middle of this roundup’s choices. Buyers seeking a value-oriented alternative should compare the LG B6 and Samsung S85H listings against their needs and the exact features offered. For a premium-focused shortlist, look at the LG G5 or the 77-inch Samsung S90H. Beginners who want a straightforward screen-size choice can start with the LG C5 range, available here from 42 to 77 inches. For gaming, the Samsung S90F is the clearest specific pick; for a compact room, compare the LG 42-inch C5 with the Sony 48-inch A90K. Check each retailer’s full model details and terms before choosing your Black Friday TV.
NFL season / tailgating Picks
team gear
As an affiliate, we earn on qualifying purchases.
