Looking for the best OLED TV deals this Black Friday? The top pick overall is the Sony 48 Inch A90K BRAVIA XR, known for its impressive picture quality and smart features. For those seeking a larger screen at a good price, the LG 65-Inch Class OLED evo AI C6 Series offers excellent value, while Samsung’s 65-Inch S90F stands out for its fast response times and gaming features. The main tradeoffs include balancing size, picture quality, and smart platform preferences. Keep reading for a detailed breakdown of these top deals and what makes each one unique.
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Key Takeaways
- The best overall OLED TV for 2026 is the Sony A90K due to its balanced performance and smart features.
- Size matters: larger models like 77-inch options are best for dedicated home theaters but come at a higher cost.
- Value varies significantly; mid-sized models like LG’s C6 series provide excellent picture quality without a premium price.
- Gaming features such as high refresh rates and HDMI 2.1 support are key for gamers, favoring Samsung’s S90F series.
- Smart platform preferences influence choice; Google TV and Tizen offer different user experiences and app ecosystems.
| oled tv deals black friday | Resolution | Screen Size | Processor | HDR |
|---|---|---|---|---|
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | 48 inches | Cognitive Processor XR | — |
| LG 42-Inch Class OLED evo AI 4 | 4K | 42 inches | Alpha 9 AI Processor Gen8 | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo AI 4 | 4K | 65 inches | a11 AI Processor Gen3 | — |
| LG 55-Inch Class OLED evo AI S | 4K | — | Alpha 9 AI Processor Gen8 | Dolby Vision, HDR10 |
| LG 65-Inch OLED evo G5 Series | 4K | — | Alpha 11 AI Processor Gen2 | Dolby Vision |
| Samsung 65-Inch Class S85H Ser | 4K | 65 inches | — | — |
| Samsung 65-Inch Class OLED S90 | 4K | 65 inches | NQ4 AI Gen3 | HDR+ |
| LG 65-Inch OLED evo AI 4K C5 S | 4K UHD | 65 inches | α9 AI Processor Gen8 | Dolby Vision |
| Samsung 77-Inch Class S90H Ser | 4K | 77 inches | — | — |
| Samsung 55-Inch Class OLED 4K | 4K | 55 inches | — | OLED HDR |
| Samsung 77-Inch Class OLED S84 | 4K | 77 inches | NQ4 AI Gen2 | OLED HDR |
| LG 48-Inch Class OLED evo AI 4 | 4K | 48 inches | Alpha 11 AI Processor Gen3 | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED AI 4K B6 | 4K | 65 inches | A8 AI Processor 4K | Dolby Vision, HDR10 |
| LG 77-Inch Class OLED evo AI S | 4K | 77 inches | Alpha 9 AI Processor Gen8 | HDR10 |
More Details on Our Top Picks
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
This Sony A90K BRAVIA XR 48-inch stands out for delivering flagship picture quality in a smaller size, making it ideal for bedrooms or secondary rooms, especially compared to larger models like the LG 65-inch C6 series. Its deep blacks and vibrant colors are enhanced by Sony’s Cognitive Processor XR, which adjusts the picture in real time for a cinematic feel. While it excels in image quality and smart features, its premium price may be a barrier for budget-conscious buyers, and the smaller screen size limits its impact for group viewing. The inclusion of HDMI 2.1 and Dolby Vision support makes it a strong pick for gamers and cinephiles alike. However, its susceptibility to burn-in, common with OLEDs, warrants cautious use over extended static images. This model suits those wanting premium quality in a compact form, especially in tight spaces.
Pros:- Exceptional picture quality with deep blacks and vibrant colors
- Advanced gaming features including HDMI 2.1 support and 4K/120Hz
- Immersive audio with Dolby Atmos and Acoustic Surface Audio+
Cons:- Premium price may be prohibitive for some buyers
- OLED burn-in risk with static images over time
Best for: Those needing a premium compact OLED for a bedroom or small living space with high-quality visuals and gaming features.
Not ideal for: Large family rooms or home theaters where a bigger screen delivers a more immersive experience.
- Screen Size:48 inches
- Display Technology:OLED
- Resolution:4K HDR
- Processor:Cognitive Processor XR
- HDR Support:HDR, Dolby Vision
- Smart Platform:Google TV
Our verdict“This compact Sony OLED is best suited for users prioritizing premium quality in smaller spaces and gaming, accepting the higher cost and burn-in considerations.”
LG 42-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
The LG 42-inch OLED evo C5 is tailor-made for those who want a compact yet powerful OLED, especially gamers or small space dwellers. Its AI-powered picture enhancement and 144Hz refresh rate rival larger models like the LG 65-inch C6 series, offering smooth gameplay and cinematic visuals. Compared to the Sony A90K, it provides a smaller footprint but still packs high-end features like Dolby Vision and Atmos. Its complex interface and premium price may challenge less tech-savvy users, and the smaller size might not satisfy viewers seeking a more immersive experience. Nonetheless, the AI super upscaling and vibrant color make it a versatile choice for bright or dark environments. Its size makes it less suitable for large groups or as a primary home theater display.
Pros:- Vivid picture with perfect black levels and color
- High refresh rate and G-Sync support for smooth gaming
- AI super upscaling enhances content automatically
Cons:- Premium price and complex features may deter casual users
- Limited size for group viewing or cinematic immersion
Best for: Gamers and small room users who want a compact OLED with high refresh rates and excellent picture quality.
Not ideal for: Large living rooms or those seeking a larger cinematic display, as its 42-inch size limits impact.
- Screen Size:42 inches
- Display Technology:OLED
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- HDR:Dolby Vision, HDR10
- Gaming Features:144Hz, G-Sync, FreeSync
Our verdict“This LG OLED suits gamers and small-space owners who prioritize high refresh rates and sharp visuals in a compact package, with a tradeoff in size and complexity.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG 65-inch OLED evo C6 offers a significant upgrade in size and features, making it a top choice for home cinema enthusiasts and gamers who want immersive visuals. Its perfect black levels and vivid colors rival larger models like the Samsung S90F series, with the added benefit of a 165Hz refresh rate and G-Sync support for smooth gameplay. Powered by the a11 AI Processor Gen 3, it optimizes picture and sound, and its webOS platform provides access to extensive streaming options. Compared to the smaller LG 42-inch C5, this model provides a more cinematic experience, though at a higher cost and larger footprint. Its complex features might challenge users unfamiliar with advanced gaming or smart TV settings, but overall, it provides a cinematic upgrade with gaming flexibility.
Pros:- Exceptional picture quality with perfect black levels
- Fast 165Hz refresh rate and G-Sync support for gaming
- Smart platform with extensive streaming and AI enhancements
Cons:- High cost may be prohibitive for some buyers
- Large size might not fit in smaller spaces
Best for: Home theater lovers and gamers wanting a large, feature-packed OLED in a 65-inch size.
Not ideal for: Smaller rooms or those seeking a budget-friendly option, due to its high price and size.
- Screen Size:65 inches
- Display Technology:OLED evo
- Resolution:4K
- Processor:a11 AI Processor Gen3
- HDR Support:Dolby Vision, HDR10
- Gaming Features:165Hz, G-Sync, FreeSync
Our verdict“Ideal for those seeking a large, premium OLED with advanced gaming and cinematic features, accepting the investment and size.”
LG 55-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
The LG 55-inch OLED evo C5 balances size, performance, and price, making it well-suited for a variety of living spaces. Its AI super upscaling and perfect black levels deliver impressive picture quality comparable to larger models like the 65-inch C6, while its support for Dolby Vision and Atmos enhances cinematic experiences. Compared to the smaller 42-inch LG, it offers more screen real estate without sacrificing quality. Its premium price might be a concern for budget buyers, and its array of features could seem complex for those new to smart TVs. Still, its bright room performance and excellent color make it a versatile choice for daily entertainment, gaming, and streaming.
Pros:- Vivid picture quality with perfect black and color
- Supports Dolby Vision and Atmos for immersive viewing
- AI super upscaling improves content quality automatically
Cons:- High price point compared to entry-level models
- Complex features may require some setup time
Best for: Mid-sized room owners wanting a balanced OLED with excellent picture quality and smart features.
Not ideal for: Very small rooms or budget-conscious buyers, due to its premium pricing and feature set.
- Size:55 inches
- Display Technology:OLED evo
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- HDR:Dolby Vision, HDR10
- Features:AI Super Upscaling, Filmmaker Mode, Brightness Booster
Our verdict“This OLED offers a strong combination of size, quality, and features for versatile home entertainment, with a consideration for its price.”
LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025)
The LG 65-inch OLED evo G5 merges cutting-edge brightness technology with gaming and cinematic features. Its Brightness Booster Max technology surpasses previous models like the C6 series, providing brighter images that excel in well-lit rooms. Its low response time and 120Hz refresh rate make it ideal for fast-paced gaming, while Dolby Vision and Atmos ensure cinematic quality. The sleek Re:New Wall Design allows for a modern, flush-mount setup. Compared with the LG 65-inch C6, it offers improved brightness and modern aesthetics but comes at a higher price point. Its complex features and premium cost might be overkill for casual users or those with smaller budgets, yet for dedicated home theater and gaming setups, it delivers exceptional performance.
Pros:- Exceptional picture quality with Brightness Booster Max
- Excellent gaming features including 120Hz, low response time
- Modern wall-mount design with customizable display options
Cons:- High price limits accessibility for some buyers
- Complex features may require learning curve
Best for: Home theater enthusiasts and gamers seeking a large, bright OLED with sleek design.
Not ideal for: Budget buyers or those not comfortable with advanced setup and features.
- Size:65 inches
- Display Technology:OLED evo
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Features:Brightness Booster Max, 120Hz, G-Sync, 0.1ms response
Our verdict“This OLED is perfect for users prioritizing brightness, modern design, and gaming performance in a large format, accepting the premium investment.”
Samsung 65-Inch Class S85H Series OLED 4K Smart TV (2026 Model)
This model stands out for its vivid OLED display with deep blacks and bright highlights, making it ideal for those seeking a cinematic experience. Its advanced AI processing enhances both brightness and color vibrancy, rivaling LG’s evo panels but with a more integrated gaming pack that offers low latency and high refresh rates. Compared to the LG C5 series, it excels in gaming performance but may come at a higher price, and setup complexity could be a hurdle for some users. The sound quality details are limited, which might matter to audiophiles. Overall, this TV is best suited for viewers who prioritize vibrant visuals combined with gaming capabilities, accepting the premium price and setup effort.
Pros:- Vivid OLED display with deep blacks and bright highlights
- Advanced AI processing for sharp images and vibrant colors
- Excellent gaming features with low latency and high refresh rate
Cons:- Potentially high price due to premium features
- Complex setup for optimal gaming performance
Best for: Gaming enthusiasts and cinephiles willing to invest in top-tier picture quality and gaming features
Not ideal for: Budget-conscious buyers or those who prefer a simpler setup without gaming extras
- Screen Size:65 inches
- Series:S85H
- Display Type:OLED
- Resolution:4K
- Model Year:2026
- Features:AI Upscaling, HDR, Pantone Validated, Gaming Pack
Our verdict“This premium OLED TV makes the most sense for those who want a cinematic and gaming powerhouse despite a higher cost and setup complexity.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in
This OLED model shines for its exceptional 144Hz refresh rate and AI-powered picture enhancement, making it ideal for sports and gaming where motion clarity matters. Its deep contrast and vibrant colors with HDR+ rival LG’s C5 series but with the added benefit of Alexa built-in, providing seamless smart home control. Compared with the Samsung S85H, it sacrifices some gaming extras for smoother motion and voice integration, though its premium price remains a consideration. Upscaling quality varies depending on source, which can affect content clarity. This TV makes the most sense for viewers who prioritize fast motion, smart features, and AI upscaling over outright gaming specs or sound quality.
Pros:- Exceptional 4K picture with AI upscaling
- Smooth motion at 144Hz ideal for sports and gaming
- Built-in Alexa for enhanced smart home control
Cons:- Performance of 144Hz gaming depends on connected hardware
- Upscaled content quality can vary
Best for: Sports fans, streamers, and smart home users seeking smooth motion and voice control
Not ideal for: Casual viewers or those on a tight budget who don’t need high refresh rates or voice features
- Screen Size:65 inches
- Display Type:OLED
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:HDR+
- Refresh Rate:144Hz
- Smart Features:Alexa Built-in
Our verdict“This pick is best suited for users seeking smooth motion, smart features, and AI upscaling in a premium OLED package.”
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
The LG OLED evo C5 Series is a standout for its self-lit pixels and AI-enhanced processing, delivering deep blacks and vibrant colors that rival Samsung’s OLEDs. Its gaming features, including 0.1ms response time, 144Hz VRR, and support for G-Sync and FreeSync, make it a top choice for gamers who want fast, smooth gameplay. Compared with the Samsung S90F, it offers more gaming-specific features but at a potentially higher price point and with a heavier, larger build. The webOS 25 platform simplifies streaming, though some users might find the array of advanced features a learning curve. This model best appeals to serious gamers and entertainment enthusiasts willing to invest in premium technology and setup effort.
Pros:- Exceptional picture with deep blacks and vivid colors
- Advanced gaming features with extremely fast response and VRR
- Sleek design with nearly invisible bezel and Art Gallery mode
Cons:- High price for some budgets
- Heavy and large, requiring ample space
Best for: Hardcore gamers and home theater enthusiasts demanding top-tier picture and gaming tech
Not ideal for: Casual viewers or those with limited space due to its size and weight
- Screen Size:65 inches
- Technology:OLED evo, Self-Lit Pixels
- Resolution:4K UHD
- Processor:α9 AI Processor Gen8
- HDR:Dolby Vision
- Gaming Features:0.1ms response, 144Hz VRR, G-Sync, FreeSync
Our verdict“This TV makes the most sense for dedicated gamers and high-end home theater fans prepared for a premium investment and setup effort.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
This 77-inch OLED Samsung model delivers stunning 4K resolution with HDR+ and glare-free tech, making it ideal for large living rooms with bright lighting. Its AI processing and auto HDR remastering enhance content dynamically, rivaling LG’s G5 series but with a larger footprint. Its gaming capabilities include a 165Hz refresh rate, NVIDIA G-SYNC, and AMD FreeSync Pro, appealing to serious gamers who want a giant screen with fast, smooth gameplay. Compared to the 65-inch models, this offers a more immersive experience but suffers from the challenge of fitting into smaller spaces and higher cost. The complex features might require a learning curve, but large-screen enthusiasts seeking a premium, smart OLED will find this a compelling choice.
Pros:- Vivid 4K OLED display with HDR+ and glare-free tech
- Large 77-inch size for immersive viewing
- High-end gaming features including 165Hz refresh rate and G-Sync
Cons:- High price and large size limit placement options
- Complex features may require a learning curve
Best for: Large living rooms and dedicated gamers wanting a massive, feature-rich OLED experience
Not ideal for: Smaller spaces or budget buyers who can’t accommodate such a large size
- Screen Size:77 inches
- Series:S90H
- Display Technology:OLED
- Resolution:4K
- Model Year:2026
- Features:HDR+, G-Sync, FreeSync, Auto HDR Remastering
Our verdict“This model is best for large spaces and serious gamers who want an expansive, premium OLED experience despite its size and cost.”
Samsung 55-Inch Class OLED 4K S85D Series HDR Smart TV with Dolby Atmos and Object Tracking Sound Lite
This 55-inch OLED offers vibrant visuals with deep blacks and bright whites, making it the perfect size for many living rooms and bedrooms. Its OLED HDR technology and Dolby Atmos sound create an immersive experience, complemented by Object Tracking Sound Lite for directional audio. While it doesn’t match the size of the larger 65- or 77-inch models, it excels in delivering high-end picture quality and sound in a more manageable form factor. Compared to the LG C5, it has a more elegant design and better integrated audio, but with a higher price per inch. This TV is ideal for those wanting premium OLED quality without the space or budget for larger screens, though its feature set may feel limited for very demanding users.
Pros:- Vivid OLED display with deep blacks and bright whites
- Dolby Atmos and Object Tracking Sound Lite for immersive audio
- Sleek, elegant contour design that fits well in various decor styles
Cons:- Premium price may be high relative to size
- Limited to 55-inch size option
Best for: Small to medium-sized rooms and users prioritizing excellent picture and sound in a compact design
Not ideal for: Large open spaces or those seeking the biggest possible screen for an immersive experience
- Screen Size:55 inches
- Display Technology:OLED
- Resolution:4K
- HDR:OLED HDR
- Sound:Dolby Atmos, Object Tracking Sound Lite
- Design:Contour Design
Our verdict“This compact OLED TV offers a high-end picture and sound experience, making it ideal for smaller spaces with a taste for quality.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung 77-Inch OLED S84F Series stands out as the top choice for those seeking a large, visually stunning display with intelligent enhancements. Its AI-powered picture processing delivers vibrant, accurate colors and deep contrast that surpass many rivals like LG’s C6 series. The 120Hz refresh rate and ultra-smooth motion make it ideal for gaming and sports, while the wave-inspired design adds a modern touch. However, its premium price and reliance on a Samsung account for full smart features may deter budget-conscious buyers. Compared to smaller models, the sheer size and high-end features make this a true centerpiece for dedicated home theaters, though setup and content source quality can impact picture performance. Overall, this TV offers a compelling mix of size, quality, and smart features for those willing to invest.Pros:- Exceptional 4K picture quality with AI enhancement for vivid visuals
- Vivid, Pantone-validated colors with realistic skin tones
- Ultra-smooth 120Hz motion perfect for fast-paced content
- Elegant, wave-inspired design adds aesthetic value
Cons:- Requires a Samsung account for full smart features
- Content source quality can affect picture accuracy
- High cost may be prohibitive for some buyers
Best for: Large living rooms or dedicated home theater enthusiasts who want premium picture quality and modern design.
Not ideal for: Casual viewers or those on a tight budget, since its high price and premium features may be more than they need.
- Screen Size:77 inches
- Series:S84F
- Model Year:2025
- Processor:NQ4 AI Gen2
- Resolution:4K
- Refresh Rate:120Hz
- Display Technology:OLED
- HDR:OLED HDR
- Sound:Multi-dimensional AI sound with top-firing speakers
Our verdict“This TV makes the most sense for those wanting a large, premium OLED with smart features and are ready to invest in top-tier home entertainment.”
LG 48-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Vision and Atmos
The LG OLED evo C6 Series offers an impressive balance of size and quality, making it an excellent choice for smaller rooms or secondary spaces. Its 48-inch screen with over 8.3 million self-lit pixels delivers crisp, vibrant visuals comparable to larger models like LG’s 65-inch B6, just in a more manageable size. The Alpha 11 AI Processor Gen3 enhances both picture and sound, with Dolby Vision and Dolby Atmos creating a cinematic experience. Gaming features such as 120Hz and VRR support make it appealing for gamers, but the premium price and complex setup could be hurdles for casual users. Compared to larger OLEDs, this model sacrifices some screen real estate but excels in versatility and space efficiency. It’s ideal for those who want premium OLED quality without the size and price of bigger screens.Pros:- Vivid, high-contrast OLED picture quality in a compact size
- Advanced AI processing for personalized visuals and sound
- Supports Dolby Vision and Atmos for cinematic experience
- Excellent gaming features including high refresh rate and VRR
Cons:- Premium price for such a small screen size
- Setup can be complex for optimal gaming performance
- Limited screen size might not satisfy those wanting a larger display
Best for: Small-room owners or apartment dwellers seeking high-quality, versatile OLED with gaming and cinematic capabilities.
Not ideal for: Those needing a large, immersive screen for a spacious entertainment room, as its 48-inch size may feel limiting.
- Screen Size:48 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen3
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Refresh Rate:120Hz native, 165Hz VRR
- HDMI Inputs:4 HDMI 2.1
- Dimensions with Stand:42.2″ x 26.6″ x 9.1″
- Dimensions without Stand:42.2″ x 24.4″ x 1.8″
Our verdict“This model suits buyers who prioritize premium OLED quality in a compact form, especially for gaming and home entertainment in smaller spaces.”
LG 65-Inch Class OLED AI 4K B6 Series Smart TV with Dolby Atmos and Vision
The LG OLED B6 Series provides a strong balance of picture quality and gaming features, making it ideal for medium-sized spaces. Its 65-inch OLED panel delivers perfect blacks and accurate colors, rivaling larger models like the C6, but with a more accessible size. The A8 AI Processor 4K enhances visuals and sound, while gaming specs like 120Hz, G-SYNC, and VRR support ensure smooth gameplay. Its webOS platform offers a broad range of streaming options, but the high price and potential burn-in risk with static images are real considerations. Compared to the larger C6, the B6 offers excellent performance in a more affordable and manageable package, though it may still be costly for some. This TV’s combination of quality and gaming prowess makes it suitable for enthusiasts who want a premium OLED experience in a versatile size.Pros:- Excellent picture with perfect blacks and vivid colors
- High refresh rate and adaptive sync for smooth gaming
- Smart platform with extensive streaming options
- Supports Dolby Vision and Atmos for immersive viewing
Cons:- High price point typical for OLEDs
- Potential burn-in with static images over long periods
- Premium features come with a higher cost
Best for: Gaming enthusiasts or viewers with medium-sized living rooms seeking high performance and excellent picture quality.
Not ideal for: Buyers looking for a larger screen or those concerned about burn-in, since static images over time could pose a risk.
- Screen Size:65 inches
- Display Technology:OLED
- Resolution:4K
- Processor:A8 AI Processor 4K
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Gaming Features:120Hz, G-SYNC, VRR
- Dimensions with Stand:57.0″ x 35.4″ x 8.6″
Our verdict“This OLED TV is ideal for gamers and entertainment lovers who want a balanced, high-performance screen in a mid-sized room.”
LG 77-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & Vision
The LG OLED evo C5 Series 77-inch model excels in delivering a large-scale, cinematic experience with the aid of AI-powered super upscaling. Its 77-inch OLED panel provides vivid colors and perfect blacks, comparable to the smaller C6 but with a bigger impact on spacious rooms. The Alpha 9 AI Processor Gen8 enhances picture quality and supports Dolby Vision and Atmos for immersive content. Brightness Booster ensures good performance even in well-lit environments, making it suitable for large, bright spaces. However, its high price and large footprint may be a barrier for some buyers, and the size demands ample space and sturdy setup. Compared to smaller OLEDs, this model emphasizes size and upscale performance, making it perfect for those who want a true cinematic centerpiece.Pros:- Huge, immersive 77-inch OLED display with vivid colors
- AI super upscaling enhances non-4K content effectively
- Supports Dolby Vision and Atmos for cinematic quality
- Bright Room performance with Brightness Booster
Cons:- Premium price and large size can be limiting
- Requires significant space and sturdy setup
- Cost may be prohibitive for budget-conscious buyers
Best for: Large living rooms or home theaters where size and upscaling quality are priorities over budget.
Not ideal for: Small spaces or buyers with limited room where a 77-inch TV would be overwhelming or impractical.
- Screen Size:77 inches
- Technology:OLED
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- HDR:HDR10
- Audio:Dolby Atmos
- Features:AI Super Upscaling, Filmmaker Mode, Brightness Booster
Our verdict“This TV is perfect for those needing a large, premium OLED with advanced upscaling to create a home theater experience in spacious environments.”

How We Picked
I evaluated these OLED TVs based on picture quality, smart features, build quality, value for money, and gaming capabilities. Performance metrics like contrast, color accuracy, and processing power were prioritized, along with user interface ease of use and platform versatility. I also considered size options and price points to ensure a range of choices for different budgets and room sizes. The ranking reflects a balance between quality, affordability, and features that matter most during Black Friday deals, helping buyers identify the best overall, value, and specialized options.| oled tv deals black friday | Display Technology | HDR |
|---|---|---|
| Sony 48 Inch A90K BRAVIA XR 4K | OLED | — |
| LG 42-Inch Class OLED evo AI 4 | OLED | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo AI 4 | OLED evo | — |
| LG 55-Inch Class OLED evo AI S | OLED evo | Dolby Vision, HDR10 |
| LG 65-Inch OLED evo G5 Series | OLED evo | Dolby Vision |
| Samsung 65-Inch Class S85H Ser | — | — |
| Samsung 65-Inch Class OLED S90 | — | HDR+ |
| LG 65-Inch OLED evo AI 4K C5 S | — | Dolby Vision |
| Samsung 77-Inch Class S90H Ser | OLED | — |
| Samsung 55-Inch Class OLED 4K | OLED | OLED HDR |
| Samsung 77-Inch Class OLED S84 | OLED | OLED HDR |
| LG 48-Inch Class OLED evo AI 4 | — | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED AI 4K B6 | OLED | Dolby Vision, HDR10 |
| LG 77-Inch Class OLED evo AI S | — | HDR10 |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing the right OLED TV during Black Friday involves more than just looking at specs. Consider your room size and viewing distance to pick an appropriately sized model. Think about your primary use—whether gaming, movies, or general TV watching—as this influences features like refresh rate and smart platform. Budget is also key: premium models offer top-tier performance but at a higher cost, while mid-range options deliver excellent value. Lastly, smart platform preferences and future-proofing features such as HDMI 2.1 support can enhance your experience and investment longevity.Size and Viewing Distance
Choosing the right size depends heavily on your room and how close you sit to the screen. Larger models like 77-inch OLEDs create immersive experiences but require spacious rooms and higher budgets. Conversely, smaller 48-55 inch models fit well in compact spaces or secondary rooms. Consider the typical viewing distance—generally, a screen size of about 1.5 to 2.5 times the viewing distance in inches is ideal for optimal picture quality without strain.
Picture Quality and Processing
While OLEDs are known for perfect blacks and vibrant colors, not all models process images equally. Look for key features like high contrast ratios, wide color gamuts, and advanced processing engines that enhance clarity and motion. Budget models may cut corners on processing, leading to less sharp images or motion blur, so weigh these factors based on your viewing habits—especially if you watch a lot of fast-paced content or play games.
Smart Platform and User Experience
The smart TV interface can significantly impact your overall experience. Google TV, used by Sony and some LG models, offers a broad app ecosystem and easier integration with other Google services. Samsung’s Tizen platform is renowned for its smooth navigation and extensive app selection. Consider which platform you prefer, especially if you rely on specific apps or voice assistants, and check for updates and support, as these affect long-term usability.
Gaming and Future Proofing
If gaming is a priority, look for models with HDMI 2.1 ports, high refresh rates (120Hz or higher), and low input lag. Samsung’s S90F series excels here, making it a good choice for gamers. Additionally, features like VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) help future-proof your setup. Keep in mind that these features often come at a premium but can dramatically improve gaming responsiveness and image quality.
Price and Value
Black Friday deals often make premium models more accessible, but it’s important to identify which features justify the price increase. Mid-range models like LG’s C6 series often hit a sweet spot with excellent picture quality and smart features at a more reasonable price. Avoid overspending on features you won’t use, but don’t skimp on core quality if you want a long-lasting upgrade. Watch for bundle offers or discounts on accessories to maximize value.
Frequently Asked Questions
Should I prioritize larger screen size or better picture quality during Black Friday deals?
If your primary goal is an immersive viewing experience, larger screens like 65-inch or 77-inch models make sense, especially if your room supports it. However, larger displays tend to cost more and require more space. Better picture quality often comes with premium models, but mid-range OLEDs still deliver excellent contrast and colors. Balance your room size, budget, and viewing habits to find the right compromise for your needs.
Are gaming features worth paying extra for on an OLED TV?
For gamers, features like HDMI 2.1 support, high refresh rates, and low input lag are valuable, especially if you play fast-paced titles or use next-gen consoles. These features provide smoother gameplay and reduce latency, enhancing your gaming experience. If gaming isn’t a priority, you can opt for models without these extras and save money. Consider your gaming habits and future plans before splurging on high-end gaming-specific models.
How important is the smart platform when choosing an OLED TV during Black Friday?
The smart platform determines your access to apps, voice assistants, and overall interface usability. Platforms like Google TV offer extensive app support and better integration with other Google devices, while Samsung’s Tizen is known for its smooth interface and broad app selection. Choose a platform that aligns with your existing devices and preferences, as this will affect daily usability and long-term satisfaction.
Can I trust Black Friday deals on high-end OLEDs to be genuine discounts?
Many high-end OLED models do see significant discounts during Black Friday, often making premium features more accessible. However, compare deals across multiple retailers to verify discounts and avoid inflated original prices. Sometimes, bundles with accessories or extended warranties offer better value than pure price cuts. Be cautious of deals that seem too good to be true and ensure the seller is reputable.
Should I wait for further sales or buy now during Black Friday?
Black Friday usually offers some of the best discounts of the year, especially on OLED TVs from major brands. If you find a model that meets your needs at a significantly reduced price, it’s often better to buy now rather than risk missing out. However, if you’re flexible and want to compare later deals or upcoming holiday sales, waiting could yield additional savings. Consider your urgency and the specific deals available now.
Conclusion
For most buyers seeking an all-around excellent OLED TV, the Sony A90K offers the perfect blend of picture quality, smart features, and reliability, making it the best overall choice. Those prioritizing value should consider LG’s C6 series, which balances performance and affordability. If you’re a gamer or want future-proofing, Samsung’s S90F series delivers high refresh rates and gaming-oriented features. Beginners or casual viewers will appreciate models with simple interfaces and reliable performance, while premium buyers should look toward larger, high-end models like LG’s G5 series for ultimate size and quality. No matter your needs, Black Friday is the ideal time to upgrade your home entertainment system.
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